Pekka Saarikorpi

Pekka is a doctoral researcher at Hanken School of Economics (marketing) with a background in music and performing arts. He holds degrees in jazz music, music pedagogy and arts management. His current research focuses on consumer culture, rhythmanalysis and artistic spaces in flux.

Pekka's key fields of research include:

Arts and culture; music business; consumer culture theory; aesthetic experience; consumer experience; atmosphere; ethnography; art-based methods; videography