Which are the most innovative companies according to Finnish consumers? 17.6

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Welcome to an online event 17 June 2021 at 14.00-15.30. The discussion is broadcasted live from Hanken and the participation will occur online through Teams.

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Hanken is launching the Finnish Innovation Index (FII) that measures Finnish consumers' perception of how innovative industries and companies are. It is a systematic national customer-based ranking on the most innovative business-to-consumer companies in Finland, evaluated by consumers.

”FII is a new way to measure companies’ innovativeness externally through the consumers’ perception, instead of measuring it internally in the organization with various methods”, says Kristina Heinonen, Professor of Marketing, who has developed the Finnish Innovation Index at Hanken.

Join the event and listen to the ranking of the most innovative companies on the Finnish market. In addition, we are happy to announce industry leaders, such as F-Secure, Verkkokauppa.com, Fazer and Fiskars, who will share their views on the reasons behind their success of perceived innovativeness.

Sign up here (by 15 June)

Hankens students and staff can join the event also without registration. More information here.



Welcoming words

Keynote speaker:
Tor W. Andreassen, Professor, Norwegian School of Economics NHH
What customers think about companies’ ability to innovate is more important to uncover than what their managers and employees think.

Results of the research:
Kristina Heinonen, Professor of Marketing, Hanken
How did Finnish consumers rank the best companies in innovativeness, customer loyalty, and data transparency?

Companies discussing how customers determine the success of innovations.

  • Mikko Hyppönen, Chief Research Officer, F-Secure
  • Tuomas Hyyryläinen, Executive Vice President, Business Area Crea, Fiskars Group
  • Panu Porkka, CEO, Verkkokauppa.com
  • Lara Saulo, Head of Fazer Bakery & Group Transformation

Closing words

The event will be hosted by Camilla Wardi (Head of Corporate Relations and Outreach at Hanken).

Speakers and topics

Tor W. Andreassen, Professor, NHH Norwegian School of Economics

Tor W. Andreassen is Professor of Innovation and the Director of the research center Digital Innovations for sustainable Growth (DIG) at the Department of Strategy and Management at NHH.

He is the founder of the Norwegian Customer Satisfaction Barometer (BI) and the Norwegian Innovation Index (NHH) that is now adopted in several countries.

Before joining NHH Norwegian School of Economics in 2013, Dr. Tor Wallin Andreassen was a Professor of Marketing, Department chair, and Associate Dean at BI Norwegian Business School. He holds a Sivilokonom degree from NHH, MSc in Marketing (with honors) from BI Norwegian Business School, and a Doctor of Economics from Stockholm University, School of Business.

Kristina Heinonen, Professor of Marketing, Hanken

Kristina Heinonen is Professor of Service and Relationship Marketing and the director of the Centre for Relationship Marketing and Service Management (CERS) at Hanken. Dr. Heinonen is a Fulbright alumni from the University of Massachusetts, USA.

Kristina Heinonen has developed the Finnish Innovation Index at Hanken’s research centre CERS. The FII measures the innovativeness capacity of companies as perceived by Finnish consumers.

The seminar will be held in English. The seminar is free of charge and is open to register by 15 June.

The participation link will be sent via e-mail to all registered participants 16 June.

Hanken withholds the right to adjustments in the programme.

Please contact alumni@hanken.fi with questions regarding the event.