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Sidor (192)
- Hanken shows support for Ukraine by offering students who have fled the war an opportunity to continue studying. Totally 30 independent study rights in Vaasa and Helsinki will be granted. If the demand for these study rights exceeds 30, Rector may later decide separately that Hanken grants more. Studies conducted via an independent study right are free of charge. An independent study right cannot not entitle the student to a degree at Hanken.Senast ändrad06.06.2025
- The Finnish Innovation Index (FII) is a national measure of the perceived innovativeness of companies among Finnish customers.Senast ändrad31.03.2026
- PW totalförsvarsresiliens i NATO project aims to explore the societal implications of NATO membership on critical infrastructure and crisis preparedness in Finland and Sweden. With the recent geopolitical shifts, including the war in Ukraine and both countries joining NATO, the project seeks to understand how these changes impact societal resilience. The study will compare the different approaches and journeys of Finland and Sweden in the sphere of total defence and comprehensive security. It will also explore how critical infrastructure and supply chains need to be reoriented to support Nordic integration across defence and crisis preparedness. The research is a collaboration between the Swedish Defence University and the Hanken School of Economics, leveraging their expertise in total defence and crisis preparedness.Senast ändrad21.04.2026
- This theme involves exploring/prioritizing the needs and experiences of customers as well as defining, analyzing, and utilizing data about customers and the broader market to leverage marketing strategies. As such, it explores the use of customer data and analytics to inform marketing decisions and managementSenast ändrad20.11.2025
Nyheter (106)
- I detta blogginlägg från CERS diskuterar biträdande professor Mekhail Mustak vikten av att anta en Customer Success Management (CSM)-strategi.Publicerad
- It is a well-known fact that customer relationships are important for companies. A recent study challenges the current reciprocal view on customer relationships.Publicerad
- The Covid-19 pandemic has highlighted the role of customers in business. It has become dramatically clear to many that without customers there is no business. Now when everything is upside down it is timely and relevant to reflect on this old but fundamental issue. Not that managers would not know it, in principle.
Publicerad - In this CERS blog post, Assistant Professor Mekhail Mustak discusses the importance of adopting a Customer Success Management (CSM) approach.Publicerad
Kalender (2)
- EM Gustav Medberg disputerar i ämnet marknadsföring på avhandlingen "How do customers perceive value-in-use?”.TidPlatsHelsingfors
- Tieto aims to become customers’ first choice for business renewal as the leading Nordic software and services company.
TidPlatsHelsinki