Christian Grönroos

Christian Grönroos

Title: 
Professor emeritus
Title: 
Professor Emerita / Emeritus
Hanken room: 
F 2.16
E-mail: 
christian.gronroos@hanken.fi
Postal address: 
PB 479
00100
Helsingfors
Arkadiagatan 22
Unit/subject:

Marketing (Helsinki)

Enhet/ämne:

Marknadsföring (Helsingfors)

Publications

Subramony, M, Ehrhart, K, Groth, M, Holtom, B, van Jaarsveld, D, Yagil, D, Darabi, T, Walker, D, Bowen, D, Fisk, R, Grönroos, C, Wirtz, J 2017, 'Accelerating employee-relate scholarship in service management: Research streams, propositions, and commentaries' Journal of Service Management, vol 28, no. 5, pp. 837-865. http://dx.doi.org/10.1108/JOSM-02-2017-0055
Grönroos, C 2017, 'Christian Grönroos: I did it my way' Journal of Historical Research in Marketing, vol 9, no. 2, pp. 277-301. http://dx.doi.org/10.1108/JHRM-12-2016-0028