Christian Grönroos

Christian Grönroos

Title: 
Professor emeritus
Title: 
Professor Emerita / Emeritus
Hanken room: 
F 2.16
E-mail: 
christian.gronroos@hanken.fi
Postal address: 
PB 479
00100
Helsingfors
Arkadiagatan 22
Unit/subject:

Marketing (Helsinki)

Enhet/ämne:

Marknadsföring (Helsingfors)

Publications

Grönroos, C 2017, 'I did it my way' Journal of Historical Research in Marketing, vol 9, no. 2,
Holmqvist, J, Van Vaerenbergh, Y, Grönroos, C 2017, 'Language use in services: Recent advances and directions for further research' Journal of Business Research, vol 72, no. 1, pp. 114-118. http://dx.doi.org/10.1016/j.jbusres.2016.10.005
Grönroos, C 2016, 'Internationalization strategies for services: a retrospective' Journal of Services Marketing, vol 30, no. 2, pp. 129-132. http://dx.doi.org/10.1108/JSM-11-2015-0354