Personer Kristina Heinonen

Kristina Heinonen

Title

Professor i tjänste- och relationsmarknadsföring

Mobile phone

+358 40 352 1436

Hanken room

F 2.22

Department

Marknadsföring (Helsingfors)

Ekon. dr, företagsekonomi, Hanken Svenska handelshögskolan, Finland, 2004

Valda publikationer
Kristina Heinonen, Werner Kunz, Jos Lemmink2019,'Future service technologies',Journal of Services Marketing,vol. 33,no. 4,pp. 479-487.https://doi.org/10.1108/JSM-01-2019-0039
Kristina Heinonen, Colin Campbell, Sarah Lord Ferguson2018,'Strategies for creating value through individual and collective customer experiences',Business Horizons,vol. 62,no. 1,pp. 95-104.https://doi.org/10.1016/j.bushor.2018.09.002
Kristina Heinonen, Werner Kunz, Lerzan Aksoy, Yakov Bart, Sertan Kabadayi, Francisco Villaroel Ordenes, Marianna Sigala, David Diaz, Babis Theodoulidis2017,'Customer engagement in a Big Data world',Journal of Services Marketing,vol. 31,no. 2,pp. 161-171.https://doi.org/10.1108/JSM-10-2016-0352
Kristina Heinonen, Anders Gustafsson, Claes Högström, Zoe Radnor, Margareta Friman, Elina Jaakkola, Cristina Mele2016,'Developing service research - paving the way to transdisciplinary research',Journal of Service Management,vol. 27,no. 1,pp. 9-20.https://doi.org/10.1108/JOSM-03-2015-0098
Gustav Medberg, Kristina Heinonen2014,'Invisible value formation: a netnography in retail banking',International Journal of Bank Marketing,vol. 32,no. 6,pp. 590-607.https://doi.org/10.1108/IJBM-03-2014-0041