Personer Kristina Heinonen

Kristina Heinonen

Title

Professor i tjänste- och relationsmarknadsföring

Mobile phone

+358 40 352 1436

Hanken room

F 2.22

Department

Marknadsföring (Helsingfors)

Ekon. dr, företagsekonomi, Hanken Svenska handelshögskolan, Finland, 2004

Valda publikationer
Kristina Heinonen, Werner Kunz, Lerzan Aksoy, Yakov Bart, Sertan Kabadayi, Francisco Villaroel Ordenes, Marianna Sigala, David Diaz, Babis Theodoulidis2017,'Customer engagement in a Big Data world',Journal of Services Marketing,vol. 31,no. 2,pp. 161-171.https://doi.org/10.1108/JSM-10-2016-0352
Kristina Heinonen, Anders Gustafsson, Claes Högström, Zoe Radnor, Margareta Friman, Elina Jaakkola, Cristina Mele2016,'Developing service research - paving the way to transdisciplinary research',Journal of Service Management,vol. 27,no. 1,pp. 9-20.https://doi.org/10.1108/JOSM-03-2015-0098
Kristina Heinonen, Tore Strandvik2015,'Customer-dominant logic: foundations and implications',Journal of Services Marketing,vol. 29,no. 6/7,pp. 472-484.https://doi.org/10.1108/JSM-02-2015-0096
Gustav Medberg, Kristina Heinonen2014,'Invisible value formation: a netnography in retail banking',International Journal of Bank Marketing,vol. 32,no. 6,pp. 590-607.https://doi.org/10.1108/IJBM-03-2014-0041
Kristina Heinonen2014,'Multiple perspectives on customer relationships',International Journal of Bank Marketing,vol. 32,no. 6,pp. 450-456.https://doi.org/10.1108/IJBM-06-2014-0086