Personer Robert Ciuchita

Robert Ciuchita

Titel

Biträdande professor (Tenure Track)

Hanken room

203A, Arkadia 28

Department

Marknadsföring (Helsingfors)

Languages

Senaste publikationer
Data is useless unless used: The challenges of using data for customer experience management
2023,
Should consumers pay robot taxes? Psychological differences in consumers’ responses to excise type robot taxes
2023,
It is Really Not a Game
2022,Journal of Service Research,
Programmatic advertising in online retailing
2022,Journal of Service Management,vol. 34,no. 2,pp. 231-255.
Social media marketing: the opportunities and challenges of paid, owned, and earned media.
2022,pp. 247-262.
YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews
2022,Journal of Interactive Marketing,vol. 57,no. 4,pp. 561-582.
Affordances Advancing User-Created Communication (UCC) in Service
2022,Journal of Service Management,vol. 33,no. 4-5,pp. 688-704.
Customer experience management in the age of big data analytics
2020,Journal of Business Research,vol. 116,pp. 356-365.
Impact of Video Reviews on Consumers’ Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice
2020,
Riksdagskandidater åker snålskjuts på populära brand – bilmärken, presidenten och ex-politiker ofrivilliga lockbeten på sociala medier
Johanna Gummerus, Robert Ciuchita2019,Svenska Yle,