Personer Peter Björk

Peter Björk

Titel

Professor

Department

Marketing

Dr. Peter Björk is professor in marketing at HANKEN School of Economics, Vaasa, Finland. His research focus is in the field of service marketing, consumer behavior, tourism marketing and destination development. He has a special interest in service innovation and design, destination branding, tourist experiences and attraction marketing. Dr. Björk is associate editor for Scandinavian Journal of Hospitality and Tourism, and the Finnish Journal of Tourism Research. He has acted as Special issue guest editor for journals such as Journal of Business Research and ad-hoc reviewer for more than 10 marketing related journals.

Till forskningsdatabasen

Languages

SvenskaFinskaEngelska

Publikationer

Valda publikationer

Editorial Vol. 6 No. 4 of IJEXPORTM

International Journal of Export Marketing,vol. 6,no. 4,pp. 373-375.

Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia

Administrative Sciences,vol. 14,no. 4,pp. 61.

Framtidens grönsaker - hur tänker finländarna?

‘Big-5’ personality traits and revisit intentions

Journal of Tourism, Heritage and Services Marketing,vol. 11,no. 1,pp. 46-60.

Editorial of Vol. 6 No. 2 of IJEXPORTM

International Journal of Export Marketing,vol. 6,no. 2,pp. 117-119.

Memorable wellness tourism experiences

International Journal of Spa and Wellness,vol. 8,no. 2,pp. 155-181.

“I became a child again!” How to stage engaging restaurant experiences modeling the service management process

International Journal of Hospitality Management,vol. 132,

Editorial of Vol. 6 No. 3 of IJEXPORTM

International Journal of Export Marketing,vol. 6,no. 3,pp. 253-254.

Coopetitive service innovation

Journal of Business and Industrial Marketing,vol. 39,no. 13,pp. 233-248.

Beyond human touch

Journal of Hospitality and Tourism Insights,pp. 1-21.