Dr. Robert Ciuchita (Ph.D. in Marketing from Maastricht University) is an Assistant Professor of Marketing at Hanken School of Economics (Finland). His research and teaching interests lie in the areas of service management, service innovation, digital marketing, and customer experience management. His research has appeared in, for example, the Journal of Service Research, Journal of Interactive Marketing, Journal of Business Research, Journal of Service Management and Journal of the Association for Consumer Research. He currently serves as an associate editor (Innovation & Technology) for the Journal of Business Research and on the editorial review boards of the Journal of Service Research and Industrial Marketing Management.
