Hanken AI Spotlight - Conversational AI now relies on ads. Can they influence the answers you get?
AI Spotlight är en serie 30 minuter långa online-presentationer där Hanken delar med sig av färska insikter, nya forskningsrön och praktiska konsekvenser av AI för forskning, näringsliv och samhälle. Presentationerna hålls på engelska.
OpenAI has introduced advertising in ChatGPT, while Google is testing sponsored answers within Gemini conversations. When commercial influence is woven into apparently helpful advice, users may struggle to distinguish information from persuasion. This presentation argues that examining the rollout of AI requires examining its business model—which means asking who pays for the answers you get.
Presenter: Carlos Diaz Ruiz
The session is open for everyone to attend. A Teams link will be included in the confirmation e-mail which is sent after registration. Please register here.