Hanken AI Spotlight - Conversational AI now relies on ads. Can they influence the answers you get?
AI Spotlight is a series of 30 minute presentations in which Hanken shares fresh insights, emerging findings, and practical implications for research, business, and society.
OpenAI has introduced advertising in ChatGPT, while Google is testing sponsored answers within Gemini conversations. When commercial influence is woven into apparently helpful advice, users may struggle to distinguish information from persuasion. This presentation argues that examining the rollout of AI requires examining its business model—which means asking who pays for the answers you get.
Presenter: Carlos Diaz Ruiz
The session is open for everyone to attend. A Teams link will be included in the confirmation e-mail which is sent after registration. Please register here.