CERS forskningsseminarium
Plats
Helsingfors
Rum
Auditorium Arkadia (seminarierummet, vån 0 i Arkadia)
Välkommen på CERS forskningsseminarium med gästande professor Yadav Manjit från Mays Business School. Seminariespråket och tilläggsinformationen på engelska:
Manjit is the editor of AMS review (http://link.springer.com/journal/13162) and has a special interest in conceptual papers and theory development. The journal encourages especially conceptual articles in marketing. (E.g. the special issue on theory development http://link.springer.com/journal/13162/6/3/page/1 ) He is the author of many papers published in the main journals in the field, among others the article The Decline of Conceptual Articles and Implications for Knowledge Development published in Journal of Marketing in 2010.
Mera information:
Kristina Heinonen
CERS-direktör
kristina.heinonen@hanken.fi