CERS research seminar
Place
Helsinki
Room
Auditorium Arkadia (seminar room, floor 0 in the Arkadia building)
Welcome to CERS research seminar with Professor Manjit Yadav where he will share his current research and also talk about other ongoing activities.
Manjit is the editor of AMS review (http://link.springer.com/journal/13162) and has a special interest in conceptual papers and theory development. The journal encourages especially conceptual articles in marketing. (E.g. the special issue on theory development http://link.springer.com/journal/13162/6/3/page/1 ) He is the author of many papers published in the main journals in the field, among others the article The Decline of Conceptual Articles and Implications for Knowledge Development published in Journal of Marketing in 2010.
More information:
Kristina Heinonen
CERS-Director
kristina.heinonen@hanken.fi