23 rd International Colloquium on Relationship Marketing (ICRM) 15-17.9.2015
Relationship Marketing: Back to the Roots and into the Future
15.9 18.00
16.9 8.30-16.30
17.9 9-16.30
23 rd International Colloquium on Relationship Marketing (ICRM) 2015:
Relationship Marketing: Back to the Roots and into the Future
The ICRM colloquium was originally conceived as an on-going forum for creating new knowledge and circulating viewpoints which challenge established marketing management theory and practices. David Ballantyne, the first convenor, had the vision of a Colloquium which went beyond the bounds of a small and friendly conference to one which would expand and sustain a community of researchers, allow sufficient time for dialogue among those researchers, and provide access to academic journals for publishing the Colloquia papers. Networks and dialogue remain essential elements of the Colloquium.