Personer Oskar Korkman

Oskar Korkman

Titel

Arbetslivsprofessor

Department

Marketing

Valda publikationer
Lifestyles after lockdown
The role of brand images in consumer practices: uncovering embedded brand strength
Journal of Product and Brand Management,vol. 20,no. 6,pp. 440 - 446.
Aineeton pääoma ja markkinalähtöisyys – kasvun kriittiset kyvykkyydet Suomessa
Design Forum blogit,
Sufficiency and the dematerialization of fashion: How digital substitutes are creating new market opportunities
Business Horizons,vol. 66,no. 6,pp. 741-751.