Jiahe's research focuses on the application of AI in marketing and innovative marketing, with a particular interest in digital humans and branding, at the intersection of business, psychology, technology, and art. Her interest in this field began during her master’s studies, when a course on AI marketing sparked her curiosity and led to a thesis exploring the possibility of applying AI influencers in live e-commerce. She is also interested in research designs that address societal needs, including sustainability, well-being, and consumer empowerment. Through her work, she aims to contribute to a sustainable and forward-looking future.
