Brand stories can influence consumer responses positively. To maximise effectiveness, marketers need to create separate stories for different contexts.
CERS younger researcher Michaela Lipkin was awarded the Emerald Literati Highly commended prize from her single authored paper, published in the Journal of Service Management.
Professor Jane C. Ginsburg is visiting Hanken 11-12.9 and lectures about international copyright as a part of the course Fundamentals of Intellectual Property I for the intellectual property law specialization in the Master’s programme.
On Thursday 7 September Vaasa celebrated the opening of the academic year. 12 000 students were invited in this joint project that was carried out by e.g University of Vaasa, Novia University of applied sciences, Åbo Akademi University and Hanken.
Arcada University of Applied Sciences and Hanken started a project for Finnish language teachers last year. The aim is to develop the education and to draw up joint marking criteria.
Communication Clinic that takes place in the Skills Lab in the library is meant to provide personalized support to better the business communication skills in English of the students.
Open Access (OA) is becoming a norm in scholarly publishing. What does the funding organisations require? Has Hanken reached its goal for OA publishing? Open access as a new criteria for the publication awards at Hanken.
Students from all higher education institutions in Vaasa participate in opening the academic year 2017-2018 at Vaasa square on 7 September at 2 p.m. Hanken students in Vaasa are warmly invited to take part in this event!
Hanken renews the admission to the BSc programme in 2018 and is the first Finnish university to admit students based on the Swedish national university aptitude test (Swe. Högskoleprovet).
