Enhancing Firm Competitiveness and Growth with Market-Centric Capabilities
The “Enhancing Firm Competitiveness and Growth with Market-Centric Capabilities” project aims to develop a diagnostic tool for assessing market-centric capabilities—the routines through which firms sense customer needs and opportunities, translate insights into new offerings, and mobilize partners and resources.
By making these capabilities measurable and actionable, the project provides businesses with a clear roadmap for scaling innovation. The ultimate goal is to help Finnish firms commercialize their innovations, grow, and compete internationally.
Project Information
- Duration of the project: 01.01.2026 - 01.05.2028
- Budget: 120 000 €
- Funded by The Foundation for Economic Education
We want to focus on identifying, measuring, and validating the importance of market-centric capabilities for successful innovation scaling. We plan to examine these capabilities for Finnish and Nordic firms and understand their development and relation to growth.
More Information
Principal Investigator, Professor Johanna Gummerus
Interview with Johanna Gummerus on "Hanken researchers get funding from The Foundation for Economic Education for exploring how firms turn innovation into global success".