Hanken Business Lab

Alumni of Hanken School of Economics are very satisfied with both their studies and career development, according to the national alumni survey conducted annually in Finland. The results also show that Hanken alumni have the lowest unemployment rate in the country. This year's survey opens on 1 October 2026, and we once again hope that as many alumni as possible will take the time to respond.

"Stress testing, used to assess resilience to economic shocks, needs to better reflect the complex reality organisations face today," said Hanken’s Professor of Practice Ingalill Aspholm at a Hanken Insights seminar on 22 September.

Brand activism is becoming increasingly common as companies take a stand on societal issues. However, activism is not without risks. In a new study, researchers have analysed how the plant-based food company Oatly managed the criticism that followed its high-profile milk campaign in Finland.

When Google founders Sergey Brin and Larry Page were still university researchers, they warned that advertising could undermine the trustworthiness of search engines. More than two decades later, a similar question is emerging around AI.