Gustav Medberg

Gustav Medberg

Title: 
Forskardoktor
Title: 
Assistant Professor
Hanken room: 
F 2.18
E-mail: 
gustav.medberg@hanken.fi
Postal address: 
PB 479
00100
Helsingfors
Arkadiagatan 22
Unit/subject:

Marketing (Helsinki)

Enhet/ämne:

Marknadsföring (Helsingfors)

Research Areas:
  • 512 Business and Management - Service Logic, Service Marketing, Service Management, Customer Logic, Value for the Customer, Value Creation/Destruction, Retail Banking, Narratives, Netnography
Forskningsområden:
  • 512 Företagsekonomi - Service Marketing, Service Management, Service Logic, Retail Banking