23115 Digital Marketing, 5 cr
Digital marketing, or marketing in technology-mediated environments (e.g., online, social media, mobile etc.) is pervasive in the modern economy. The course covers core areas of digital marketing including digital consumers, digital technologies, digital business models and digital strategies. By writing an assignment report the students will deepen their knowledge into specific areas of digital marketing.
You have knowledge of different digital marketing strategies built around people, processes and technology.
- Understand basic consumer behaviour in technology-driven contexts course;
- Understand some of the current and future technologies influencing digital marketing;
- Understand and identify different types of digital business models;
- Understand and apply different types of digital marketing strategies and tactics;
134 hours divided into
Scheduled (contact) hours: 24 h
Non-scheduled work: 110 h
Lectures, guest lectures, online tasks, assignment sessions, mandatory participation.
Max. 350 pages articles specified by the examiner.
Assignments, home exam.
Students who have completed the earlier course E-business or E-Business and Digital Marketing (8 ECTS, course code 23014/2554/23071) cannot take this course.
Open university quota: 3
Quota for JOO-students: 3