23115

23115 Digital Marketing, 5 cr

Place: 
Helsinki
Type: 
Advanced studies
Kind: 
Course
Teaching language: 
English
Course Description: 

Digital technologies increasingly impact the way we think, feel and behave. Through lectures and assignments, students will broaden and deepen their knowledge and understanding of the three pillars of digital marketing: people, processes and technology.

Learning Goal: 

You have knowledge of different digital marketing strategies built around people, processes and technology.

After completing the course, you will be able to: 
  • describe how the behavior of consumers and employees has evolved in the digital context;
  • explain how organizations can adapt their strategies and business models to survive in the digital context;
  • discuss how technology in the digital context can present both opportunities and challenges for both users and organizations.
Total Student Workload: 

134 hours divided into
scheduled contact hours: 26 h (14 hours offline and 12 hours online)
non-scheduled work: 108 h

Instruction: 

Lectures, mandatory guest lectures participation, online tasks, written assignments, assignment presentation sessions.

Literature and Course Material: 

Max. 350 pages articles specified by the examiner.

Assessment: 

Assignments 50% (Assignment 1=20%, Assignment 2=30%)
Home examination 50%
Mandatory Moodle quizzes (Pass / Fail)

Equivalent Courses: 

Students who have completed the earlier course E-business or E-Business and Digital Marketing (8 ECTS, course code 23014/2554/23071) cannot take this course.

Non-degree studies (Open University, JOO and Contract Studies): 

Open university quota: 3
Quota for JOO-students: 3