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Pages (182)
- Food Innovation is one of CERS 'research and development areas. CERS’ focus is on customer-oriented operating models and service strategies in cooperation with the food industry. One of the Food Innovation projects is the Lyftkraft project.
Last modified27.06.2024 - The Finnish Innovation Index (FII) is a national measure of the perceived innovativeness of companies among Finnish customers.Last modified31.03.2026
- This theme involves exploring/prioritizing the needs and experiences of customers as well as defining, analyzing, and utilizing data about customers and the broader market to leverage marketing strategies. As such, it explores the use of customer data and analytics to inform marketing decisions and managementLast modified20.11.2025
- Successful customer experiences are essential for both customer satisfaction and the wellbeing of service personnel.Last modified20.11.2025
News (107)
- I detta blogginlägg från CERS diskuterar biträdande professor Mekhail Mustak vikten av att anta en Customer Success Management (CSM)-strategi.Published on
- In this CERS blog post, Assistant Professor Mekhail Mustak discusses the importance of adopting a Customer Success Management (CSM) approach.Published on
- The Covid-19 pandemic has highlighted the role of customers in business. It has become dramatically clear to many that without customers there is no business. Now when everything is upside down it is timely and relevant to reflect on this old but fundamental issue. Not that managers would not know it, in principle.
Published on - Hanken has a new model for teaching awards. It is a unique comprehensive model, which is about encouraging, rewarding and acknowledging quality in teaching.Published on
Events (11)
- EventWelcome to a breakfast seminar with behavioural strategist and Hanken alumnus Jori Grym. During the seminar, Grym will explore how the Finnish Tax Administration utilises behavioural sciences for customer-orientated management, boosting tax morale and employee experience. Jori will also talk about how he gets to apply many of the disciplines that are taught at Hanken on a daily basis. Breakfast is served at 8 a.m., followed by the seminar from 8.30 to 9.30 a.m.TimePlaceHelsinki
- Välkommen till Alumni Afterwork - Creating growth through innovative business modelsTimePlaceHelsingfors
- EM Gustav Medberg disputerar i ämnet marknadsföring på avhandlingen "How do customers perceive value-in-use?”.TimePlaceHelsingfors
- EvenemangVälkommen på frukostseminarium med Hankens arbetslivsprofessor i marknadsföring Dr. Kevin Deegan "From tradition to transformation: A 120-year-old company's journey to consumer-centric innovation. The Valio case¨. Frukosten serveras kl. 8 och seminariet hålls kl. 8.30-9.30. Seminariet hålls på engelska.TimePlaceHelsingfors