Marketing

Students exiting Hanken Vasa
Welcome to the subject of Marketing! On this page, you can find more information about studying Marketing at various levels – from bachelor’s to PhD – and what that means for you as a student. Additionally, you can find a summary of the research being conducted at our research center CERS.

Learn to understand markets and customer behavior

Studies in the subject of Marketing are rooted in research and help you, as a student, gain an understanding of how markets and customers operate. By developing deeper insights into both consumers and markets, you'll be equipped with marketing tools that support informed decision-making across various industries.

Career opportunities

Six months after graduation, our alumni hold titles such as Associate Brand Manager, Associate Digital Specialist, Product Developer, Investment Specialist, and Growth Manager. Do you want to know more about the career paths your studies can lead to, both six months and five years after graduation?

The research center CERS

CERS (Centre for Relationship Marketing and Service Management) is a leading center for service marketing research. The research tradition and approach at CERS follow the Nordic School's mantra - Dare to be different. The goal is to publish research that is not only new but also provides alternative perspectives and alters researchers' thinking and doing. Our research is focused on service business and philosophy within the four focus areas: Innovation & Strategic Marketing, Customer-centricity & Market Insights, Consumers & Well-being and B2B Marketing & Sales.