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Pages (154)
- The Finnish Innovation Index (FII) is a national measure of the perceived innovativeness of companies among Finnish customers.Last modified18.08.2026
- This theme involves exploring/prioritizing the needs and experiences of customers as well as defining, analyzing, and utilizing data about customers and the broader market to leverage marketing strategies. As such, it explores the use of customer data and analytics to inform marketing decisions and managementLast modified20.11.2025
- Food Innovation is one of CERS 'research and development areas. CERS’ focus is on customer-oriented operating models and service strategies in cooperation with the food industry. One of the Food Innovation projects is the Lyftkraft project.
Last modified27.06.2024 - Successful customer experiences are essential for both customer satisfaction and the wellbeing of service personnel.Last modified25.09.2026
News (130)
- Årets Anders Wall-stipendium tilldelas hankeiten och entreprenören Simon Karlsson. Stipendiet på 125 000 SEK (cirka 12 200 EUR) är ett av de största stipendier som delas ut vid Hanken.Published on
- I detta blogginlägg från CERS diskuterar biträdande professor Mekhail Mustak vikten av att anta en Customer Success Management (CSM)-strategi.Published on
- Hankendagen hölls i år för första gången online med närmare 400 deltagare i publiken. Speciellt i år var också att Hanken i Vasa, där sändningen spelades in, i höst firar 40-årsjubileum – något som uppmärksammades både i tal och genom videohälsningar från Hankenalumner i Vasa.Published on
- The Covid-19 pandemic has highlighted the role of customers in business. It has become dramatically clear to many that without customers there is no business. Now when everything is upside down it is timely and relevant to reflect on this old but fundamental issue. Not that managers would not know it, in principle.
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Events (16)
- ForskningWelcome to the first CERS Research Seminar of 2025, featuring two presentations. First, our guest, Professor Ingo Karpen. Following that, Maik Grimberg will present his work, with Ingo Karpen serving as the opponent. The seminar will take place on February 3, from 13:00 to 15:00, in room G226f (2nd floor, Arkadia 28 building).TimePlaceHelsingfors
- EM Gustav Medberg disputerar i ämnet marknadsföring på avhandlingen "How do customers perceive value-in-use?”.TimePlaceHelsingfors
- Tieto aims to become customers’ first choice for business renewal as the leading Nordic software and services company.
TimePlaceHelsinki