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Pages (162)
- The Finnish Innovation Index (FII) is a national measure of the perceived innovativeness of companies among Finnish customers.Last modified18.08.2026
- Responsible Organising is a joint area of research across subjects at Hanken. This area was evaluated as category A (research of the highest international standard) by an international external evaluation panel in 2018.Last modified17.02.2026
- This theme involves exploring/prioritizing the needs and experiences of customers as well as defining, analyzing, and utilizing data about customers and the broader market to leverage marketing strategies. As such, it explores the use of customer data and analytics to inform marketing decisions and managementLast modified20.11.2025
- Get to know more about the speakers/panelists and workshop facilitators and check their presentations!Last modified21.04.2026
News (122)
- I detta blogginlägg från CERS diskuterar biträdande professor Mekhail Mustak vikten av att anta en Customer Success Management (CSM)-strategi.Published on
- The Covid-19 pandemic has highlighted the role of customers in business. It has become dramatically clear to many that without customers there is no business. Now when everything is upside down it is timely and relevant to reflect on this old but fundamental issue. Not that managers would not know it, in principle.
Published on - It is a well-known fact that customer relationships are important for companies. A recent study challenges the current reciprocal view on customer relationships.Published on
- In this CERS blog post, Assistant Professor Mekhail Mustak discusses the importance of adopting a Customer Success Management (CSM) approach.Published on
Events (16)
- Join us and listen to the Hanken Network Day Panel Discussion: Career Paths to Leadership!TimePlaceHelsinki
- EventWe are pleased to invite you to the upcoming SCM&SR panel discussion on "When the Flow Stops: A Panel on Security of Supply", taking place at Hanken School of Economics on 8 October 2026 at 16:00–17:00.TimePlaceHelsinki
- EvenemangVälkommen med på den kommande SCM&SR-paneldiskussionen på temat "When the Flow Stops: A Panel on Security of Supply”, som äger rum på Hanken School of Economics den 8 oktober 2026 kl. 16.00–17.00. Evenemang hålls på engelska.TimePlaceHelsingfors
- EM Gustav Medberg disputerar i ämnet marknadsföring på avhandlingen "How do customers perceive value-in-use?”.TimePlaceHelsingfors