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Pages (177)
- The Finnish Innovation Index (FII) is a national measure of the perceived innovativeness of companies among Finnish customers.Last modified31.03.2026
- This theme involves exploring/prioritizing the needs and experiences of customers as well as defining, analyzing, and utilizing data about customers and the broader market to leverage marketing strategies. As such, it explores the use of customer data and analytics to inform marketing decisions and managementLast modified20.11.2025
- Due to the outbreak of the COVID-19 virus, most of our daily interactions have completely shifted to the digital world. In light of this shift caused by the outbreak, Virtual Business Lab - Meetup was created. It is a concept that aims to provide the community spirit of the Hanken Business Lab in a digital setting.Last modified11.03.2022
- Successful customer experiences are essential for both customer satisfaction and the wellbeing of service personnel.Last modified20.11.2025
News (117)
- I detta blogginlägg från CERS diskuterar biträdande professor Mekhail Mustak vikten av att anta en Customer Success Management (CSM)-strategi.Published on
- It is a well-known fact that customer relationships are important for companies. A recent study challenges the current reciprocal view on customer relationships.Published on
- The Covid-19 pandemic has highlighted the role of customers in business. It has become dramatically clear to many that without customers there is no business. Now when everything is upside down it is timely and relevant to reflect on this old but fundamental issue. Not that managers would not know it, in principle.
Published on - In this CERS blog post, Assistant Professor Mekhail Mustak discusses the importance of adopting a Customer Success Management (CSM) approach.Published on
Events (6)
- EM Gustav Medberg disputerar i ämnet marknadsföring på avhandlingen "How do customers perceive value-in-use?”.TimePlaceHelsingfors
- Centre of Corporate Responsibility (CCR) och Institutionen för redovisning och handelsrätt inbjuder till ett seminarium med Henning Grosse Ruse – Khan, viceordförande för CIPIL och Director of Studies (King's College).TimePlaceHelsingfors
- Tieto aims to become customers’ first choice for business renewal as the leading Nordic software and services company.
TimePlaceHelsinki - ResearchQinglan Huang, doctoral researcher at the department of accounting and commercial law, will present her research titled: 'Exploring Mandatory Sustainability Reporting in China: Economic Implications and Regulatory Effectiveness'TimePlaceHelsinki,Online