The Consumer Newsscape Project

The Consumer Newsscape Project researches how consumers use news in their everyday lives. What different types of experiences can news consumption lead to?

The term “newsscape” refers to the landscape of news sources that consumers utilize in their daily lives. Traditional media such as newspapers and TV-news have dominated in the past, but now we are facing a situation where consumers are increasingly able to pick, choose and individualize their own personal newsscapes.

The project studies news consumption in Finland and Sweden and applies a service perspective to try to understand the role of news in peoples’ everyday lives. What are the implications for news services in the future?

The Consumer Newsscape project is a one-year project funded by Helsingin Sanomain säätiö. The research is carried out at the CERS Centre for Relationship Management and Service Marketing at Hanken School of Economics, and in collaboration with Stockholm School of Economics.

Research team

Tore Strandvik, Professor, Hanken School of Economics
Magnus Söderlund, Professor, Stockholm School of Economics
Jacob Mickelsson, Post-doctoral researcher, Hanken School of Economics
Michaela Lipkin, PhD candidate, Hanken School of Economics
Daniela Lipkin, project assistant

For more information, contact Professor Tore Strandvik,