Marketing and management
Programme overview
120 ECTS credits, 2 years of full-time study
Language: English
Degree: MSc in Economics and Business Administration
What you will learn
The Master's Programme in Marketing and Management in Vaasa combines studies in marketing and leadership in an innovative way. The programme is designed for ambitious students who want to develop a strong combination of analytical, strategic, and leadership skills for a successful career.
During your studies, you will learn how to collect, analyse, and interpret market information, as well as how to lead organisations based on a deep understanding of customers, markets, and business environments. You will develop expertise in consumer behaviour, brand development, business analysis, and marketing communications, while also gaining the tools needed to transform insights into tangible business results.
The programme also provides you with the skills to develop and lead business strategies, business models, product and service development, and marketing communications based on customer and market insights. As a graduate you will be able to identify and evaluate strategic decisions, as well as skills to analyse and implement sustainable strategies and business models while taking into account the needs and expectations of various stakeholders.
As a city for studies, Vaasa offers a dynamic and international business environment with a strong presence of energy and technology companies, as well as traditional manufacturing industries. This creates excellent opportunities for internships, valuable industry contacts, and a strong platform for future career development.
At the beginning of your studies, you will choose a major subject: Marketing or Management. It is possible to change your major during your studies, provided that the change is made before you start the seminar course and the master's thesis.
Examples of study content
First Year
- Strategic Thinking
- Customer-Driven Service Strategy
- Consumption, Markets and Culture
- Strategic Sales Management
- Modern perspectives on organisations
Second Year
- Board and executive team work
- Elective studies (25 ECTS)
- Internship, voluntary work, language studies, courses not related to your major
- Global competence module (for example, Sustainability and Market Analysis)
- Research Seminar course
- Master’s thesis
The programme provides a strong foundation for qualified specialist and leadership roles for those who wish to combine analytical and strategic leadership capabilities in business, organisations, and international environments.