Hanken AI Spotlight - AI and Brands: A Trademark Law Perspective on Brand Use in Automated Shopping
AI Spotlight is a series of 30 minute presentations in which researchers from Hanken share fresh insights, emerging findings, and practical implications for research, business, and society.
AI-powered shopping tools are changing how consumers find and choose products, potentially reducing the traditional role of trademarks as search tools. In this talk, I argue that trademarks remain important because they help consumers discover alternatives and support personal autonomy in increasingly automated marketplaces. Drawing on EU trademark law and platform regulation, I explore how shopping technologies can be designed to preserve consumer choice and well-being.
Presenter: Vera Sevastinova
The session is open for everyone to attend. A Teams link will be included in the confirmation e-mail which is sent after registration. Please register here.