Research

Hanken advances new knowledge in business and society through research activities characterised by academic excellence and corporate world relevance.
An influencers filming content while testing beauty products.

New study: Influencers can gain trust by telling followers what not to buy

As sponsored posts increasingly dominate influencers’ feeds, many followers have grown sceptical. New research shows that deinfluencing — where influencers tell their followers what not to buy — can help rebuild that lost trust.
Read more
A woman and a man standing in front of a computer in an office, talking to each other.

Study reveals gap in how people and AI are managed

Successful use of AI in organisations depends not only on the technology itself but on maintaining human dialogue, critical thinking, and shared understanding. New research at Hanken School of Economics highlights that learning and developing skills for how people and AI work together will be crucial for future business success.
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Get a Phd in Business and Economics

Become the knowledge producer of tomorrow and beyond. A PhD from Hanken will prepare you for a career at top universities, research institutions, and companies.
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Five PhD students standing outside Hanken in Helsinki

Events

20
May

The Labour Market Shift: Technology, Talent & Transformation in the Nordics

16:30
Helsinki
More events
Emma Nordbäck och Mikko Vesa
Research
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New European doctoral network will study AI in workplaces

Hanken School of Economics has received over EUR 600 000 funding for joining the EMANAIRE (Empowering Human Agency in AI-Augmented Futures of Work) network. The project will study how AI is changing work and organisations, and is funded by Horizon Europe.
Stefan Sundgren
Employee Information
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Stefan Sundgren appointed professor of accounting at Hanken

Stefan Sundgren has been appointed professor of accounting at Hanken School of Economics as of 1 April 2026. Sundgren teaches international accounting at master’s level and conducts research on the links between bankruptcies and crime.
Hanken flaggor
Research
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New research project explores how government AI can go wrong and how to fix it

The research project, led by Associate Professor Tapani Rinta-Kahila at Hanken School of Economics, investigates why artificial intelligence (AI) systems used by governments sometimes fail, causing harm to citizens and triggering legal challenges, and how such risks can be recognised and prevented.
An influencers filming content while testing beauty products.
Press release
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New study: Influencers can gain trust by telling followers what not to buy

As sponsored posts increasingly dominate influencers’ feeds, many followers have grown sceptical. New research shows that deinfluencing — where influencers tell their followers what not to buy — can help rebuild that lost trust.
Show more