Research

Hanken advances new knowledge in business and society through research activities characterised by academic excellence and corporate world relevance.
An influencers filming content while testing beauty products.

New study: Influencers can gain trust by telling followers what not to buy

As sponsored posts increasingly dominate influencers’ feeds, many followers have grown sceptical. New research shows that deinfluencing — where influencers tell their followers what not to buy — can help rebuild that lost trust.
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A woman and a man standing in front of a computer in an office, talking to each other.

Study reveals gap in how people and AI are managed

Successful use of AI in organisations depends not only on the technology itself but on maintaining human dialogue, critical thinking, and shared understanding. New research at Hanken School of Economics highlights that learning and developing skills for how people and AI work together will be crucial for future business success.
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Get a Phd in Business and Economics

Become the knowledge producer of tomorrow and beyond. A PhD from Hanken will prepare you for a career at top universities, research institutions, and companies.
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Five PhD students standing outside Hanken in Helsinki

Events

03
Jun

Trees for Development project symposium

10:00
Helsinki
09
Jun

Alumni Evening in London

18:30
Other
16
Jun

Graduation ceremony for bachelor's degrees

16:00
Helsinki
17
Jun

Graduation ceremony for master's degrees

16:00
Helsinki
17
Jun

Graduation ceremony for bachelor's and master's degrees in Vaasa

16:00
Vaasa
More events
AI
Blogs
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Blog: At the peak of the hype cycle

“Depending on who you ask, either AI is transforming white-collar work and rendering many office jobs obsolete, or we are in a massive speculative bubble that is about to burst”, writes Assistant Professor Sippo Rossi in a blog post.
Cover of the Hanken Magazine 2026
News
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The annual Hanken Magazine has been published

A new issue of the Hanken Magazine is now available. The magazine highlights new research, current study-related topics, and important events from the past year.
Emma Nordbäck och Mikko Vesa
Research
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New European doctoral network will study AI in workplaces

Hanken School of Economics has received over EUR 600 000 funding for joining the EMANAIRE (Empowering Human Agency in AI-Augmented Futures of Work) network. The project will study how AI is changing work and organisations, and is funded by Horizon Europe.
Stefan Sundgren
Employee Information
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Stefan Sundgren appointed professor of accounting at Hanken

Stefan Sundgren has been appointed professor of accounting at Hanken School of Economics as of 1 April 2026. Sundgren teaches international accounting at master’s level and conducts research on the links between bankruptcies and crime.
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