Fulbright seminar with Professor Brian Gibson

Fulbright seminar Professor Brian Gibson
Fulbright seminar with Professor Brian Gibson.

Welcome to an online seminar with Fulbright Professor Brian Gibson

Hanken School of Economics will host an online seminar with Professor Brian Gibson on Wednesday 19 May 2021 at 15.00-16.00 (Helsinki time).

Professor Brian Gibson serves as the Wilson Family Professor of Supply Chain Management and Executive Director of the Center for Supply Chain Innovation at Auburn University in Alabama, USA. From a research perspective, Professor Gibson focuses on supply chain trends. His academic publications focus on the emergence of e-commerce and technology as key drivers of retail success. He also leads the future-oriented research project Logistics 2030: Navigating a Disruptive Decade.

At Hanken, Professor Gibson is analyzing the ongoing evolution of Nordic retailers from a traditional brick-and-mortar model to an omnichannel model that can keep pace with the ever-growing requirements of consumers. The research investigates the role of SCM in e-commerce order fulfillment, with a specific focus on the supply chain enablers and barriers to omnichannel retail success.

The topic of his seminar will be Achieving Omnichannel Success: Essential Supply Chain Capabilities for Nordic Retailers

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The seminar will be held in English. The seminar is free of charge and is open for Hanken alumni, students, staff and corporate partners to register by 17 May.

The participation link will be sent via e-mail to all registered participants 18 May.

Hanken Alumni is coordinating the seminar. If you have any questions, please contact Alumni Coordinator Mira Aarnivuo at alumni@hanken.fi.

The agreement between Hanken and the Fulbright Center provides prominent American scholars the opportunity to spend a period at Hanken. During their visit, the scholar will lecture or conduct research and contribute in disseminating Hanken’s research and knowledge within the business community and society.

Fulbright Center is a service organisation that specialises in academic exchange between Finland and North America. The main goal is to support the internationalisation of Finnish universities and research.