CERS 25th Anniversary Seminar
Place
Helsinki
Room
Assembly hall, foyer
CERS, the Centre for Relationship Marketing and Service Management at Hanken, is celebrating its 25th anniversary on Wednesday 18 September. CERS organizes a seminar with keynotes and workshops, and a dinner for invited guests in the evening.
The theme of the day is “Service transforming society”, and among the speakers are for example OP Brand and Corporate Responsibility Director Kati Ihamäki, Professor Kaj Storbacka from Auckland University of New Zealand, Kiilto’s Brand and Communications Director Eeva Solja and Change Management Manager Lotta Vuoristo from Kone.
CERS is one of the leading institutions for research within services, and a founding member of the Nordic School of thought within Marketing.