Staff Sebastian Schauman

Sebastian Schauman

Title
Affiliated Researcher
Department

Marketing

Selected publications
Perceived innovativeness in Finland and Sweden: Innovation as seen by the customer
Sufficiency and the dematerialization of fashion: How digital substitutes are creating new market opportunities
Business Horizons,vol. 66,no. 6,pp. 741-751.
Meaningfulness and the Significance of Things
Crafting customer insight: What we can learn from the revival of the vinyl record
Business Horizons,vol. 64,no. 2,pp. 261-271.