Master’s theses become inspiration for corporate leaders

Master’s theses become inspiration for corporate leaders

Within the externally funded project Brand New an issue called ”Brändin jalanjälki voimavarana” has been published.

The publication reaches out to Finnish companies and wants to attract interest to the field of Corporate Heritage.

- The publication is based on the empirical findings of 23 Master’s theses that show how corporate heritage can be a strongpoint for companies, says Anne Rindell, editor of the publication.

Others that contributed to the publication are Professor Emeritus Tore Strandvik, PhD students Sonja Ingman and Hannu Tikkanen, and Master’s student Lina Raunio. The publication can be shared via: https://bit.ly/2FW3XTM

 

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