| 22.08.2017

Hanken researcher to visit Boston as Fulbright scholar

Kristina Heinonen, Professor of Service and Relationship Marketing, will be a visiting researcher at University of Massachusetts Boston, USA during spring 2018.



Heinonen has received the ASLA-Fulbright Research grant for senior scholars from the Fulbright Finland Foundation. The ASLA-Fulbright grant is their largest grant programme. Kristina’s main research areas are technology based service strategies, customer driven marketing and strategies for value creation."As a Fulbright scholar my role is to build a network between the US and Finland and act as an ambassador for Finland, Finnish culture and industry", says Kristina.She will cooperate with service management researchers in the Boston area and focus on research in new technologies and service innovations in the US.

"I will do research in digitalization and service technology in the US and apply the knowledge to the Finnish and Nordic context", Kristina adds.Fulbright Finland Foundation is a not-for-profit organizationspecialised in academic exchange between Finland and North America. Its main goal is to support the internationalisation of Finnish universities and research by supporting researchers who will find global solutions to tomorrow’s challenges.The Fulbright Finland Foundation is funded by the Finnish Ministry of Education and Culture, the U.S. Department of State and the Finland-America Educational Trust Fund. A central part of the grants stem from private funds and Finnish higher education institutions.Fulbright Finland awarded 34 grants for the academic year 2017-2018, including three ASLA-Fulbright grants for senior scholars. Previous Fulbright scholars include Bengt Holmström, Max Jakobsson and Kaj Franck.