| 02.10.2018

Hanken launches first online course

Hanken School of Economics is to launch its first MOOC (Massive Open Online Course) later this month as the ‘Principles of Service Management’ goes live on online social learning platform, FutureLearn.

The course, which is led by internationally renowned pioneer in service marketing, Professor Christian Grönroos, will start on 22 October 2018.

It marks the beginning of a partnership with FutureLearn, the leading online social learning platform in Europe, which has millions of users worldwide and a wide variety of courses available. Principles of Service Management is the first course in a series of Hanken Legend MOOCs featuring professors with ground-breaking research in their field.

Principles of Service Management focuses on the management of service firms — both traditional service firms, like banks and tourist firms, and also goods producing companies that want to transform their business into a service firm. The content includes value creation, profitability in customer relations, productivity in service industry, brand management and internal marketing. Learners will engage with the subject through short lectures, articles, discussions and tests, with all course material adapted for use on both mobile devices and computers.

Anyone anywhere in the world with internet access who is registered on the FutureLearn platform can access the course. The course is free to enrol on but fees do apply for learners wanting to upgrade, which entitles them to a certificate of achievement and access to the course for as long as it remains on the FutureLearn platform. The course is also part of a marketing course for Hanken students. Gustav Medberg and Johanna Gummerus have also been involved in planning and carrying out the course.Karen Spens, Rector for Hanken, said: “As part of our CSR-agenda, Hanken wishes to make world class education available for everyone who doesn’t have the option of going to university. We also want to document and disseminate the ground-breaking research of our distinguished professors.”

Professor of Service and Relationship Marketing at Hanken School of Economics, Christian Grönroos, said: “We take a customer perspective on the course, which means we see things from the outside in. Management issues are dealt with by asking how the business supports customers according to the service perspective. It’s a matter of customer focused leadership, where managerial decision-making and implementation are based on the service firms’ profit logic”.

Christian Grönroos is Professor of Service and Relationship Marketing at Hanken School of Economics. He also initiated the Centre for Relationship Marketing and Service Management at Hanken. Professor Grönroos was among the first academics to use the concept of service management and he is also internationally known for service marketing.

https://www.futurelearn.com/courses/principles-of-service-management More information:Kicka Lindroos
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