From Go-Kart to global tech success – William Engblom receives Anders Wall Scholarship
From a young age, William Engblom had an interest in motorsport and started with go-karting, a sport that requires quick decisions and risk-taking.
"Motorsport taught me early on to make quick decisions and be prepared to take calculated risks. I have carried that mentality with me into my entrepreneurship, where you have to be brave but also think long-term and see the potential in difficult situations," says Engblom.
At Hanken, he and his current team identified a problem in the automotive industry: traditional consulting firms were often inefficient and expensive for car companies in need of specialised expertise. The solution became Hashlist, an AI-driven platform that automatically connects companies with the right consultant for the job.
"It was a natural development of my experiences and insights. I wanted to find a way to make the consulting industry more efficient and accessible while maintaining high quality in the experts we connect with our clients," he explains.
Today, Hashlist has grown into an internationally recognised platform with over 60,000 registered consultants and collaborations with companies such as Toyota and Continental. Every month, more than 5,000 technical specialists register.
The successes have attracted investors, including the founders behind Finnish unicorns Wolt and Aiven. The company has secured approximately 1 million euros in funding, and during 2025, net revenues are estimated to 1 million euros.
"It feels honorable to receive the scholarship and become part of the Wallumn network. I am extremely grateful and excited about what I can contribute," says Engblom.
The scholarship was presented at the Anders Wall Foundation's scholarship ceremony in Stockholm on 10 March 2025. You can watch the ceremony here: Anders Wall's scholarshipceremony 2025
The Anders Wall Foundation annually awards a scholarship of SEK 200,000 to a student at Hanken. In total, the foundation annually awards 5 MSEK in scholarships to young entrepreneurial talents in the fields of research, young entrepreneurship, international studies, and culture.
Text: Fredrik Söderbaum och Marlene Günsberg
Photo: Karin Röse