Finance Link joins Hanken's partner programme

Finance Link is an invoice financing company that supports small and medium-sized enterprises in growing and funding their operations. Founded in 1999, the company currently employs around 30 people, along with several students working in various roles. Most clients are based in Finland, although many also operate internationally.

Malmström highlights Finance Link’s strong focus on customer experience, noting that the company’s Net Promoter Score – a measure of customer loyalty and satisfaction – stands at 93 out of 100. Each year, the company processes invoices worth approximately €350 million.

“We offer fast, personalised service, unlike many other providers who have digitalised too quickly and become difficult to reach,” he says.

Partnering with Hanken feels like a natural step, according to Malmström. He is himself a Hanken alum and began his career as an assistant at Hanken’s former Department of Finance.

“We are always looking for young, proactive individuals. For example, we’ve given students the opportunity to act as a consulting group conducting competitive analyses. They can contribute theoretical knowledge which we apply in practice.

The collaboration between academia and industry is vital and should be even closer,” Malmström adds.

For those interested in working at Finance Link, it is beneficial to develop skills in areas such as AI and data analytics, marketing, consumer behaviour, and risk management, according to Malmström.

“Technology has a major impact on what the future will look like. A key challenge is understanding how it changes the way we work with customers. However, our core values remain the same: efficiency, clarity, and simplicity for the customer. Our goal is to become the largest invoice financing company outside the banking sector.

• More information about Finance Link (in Finnish)
• More information about the Hanken partner programme