Ksenia Kosheleva

I am a Doctoral student at Hanken School of Economics with a background in cultural journalism and a lifelong passion for art. Driven by concern about the directions and futures of our cultural memory, I position my research on the intersection of art and business: not-so-sweet spot where the market logic meets the logic of the cultural domain. Specifically, I am fascinated by the conjoining of museums and markets and the ways new actors and practices (re)shape the established cultural institutions and foster their business renewal. For instance, my research looks at the cross-overs between the NFT community and the traditional art world.

My research streams are arts marketing, market shaping, and institutional logics, and I expect my research findings will help to shape collectively and collaboratively the future of the new art world.