Staff Tore Strandvik

Tore Strandvik

Title
Professor Emerita / Emeritus
Mobile phone

+358 40 352 1290

Hanken room

F2.13

Department

Marketing (Helsinki)

Research on service, relationships and marketing communication both within the field of B-to-C and B-to-B.

Citation information on Google Scholar: http://scholar.google.fi/citations?view_op=list_works&hl=sv&user=IXgECuQAAAAJ

ORCID ID 0000-0002-6727-0465

SCOPUS Author ID 8630358700

LinkedIn https://www.linkedin.com/pub/tore-strandvik/b/621/a78

ResearchGate  https://www.researchgate.net/profile/Tore_Strandvik

Academia.edu  https://hanken.academia.edu/ToreStrandvik

 

 Video presentations

1. Tore Strandvik interviewed about the article (2014) "Mental footprint of Marketing in the Boardroom", Journal of Service Management, Vol. 25, No. 2. 

2. Tore Strandvik funderar på svenska kring frågan: Tänk om vi vet vad vi säljer men inte vad kunden köper?

CURRENT POSITION

Emeritus Professor of Marketing at Hanken School of Economics, Helsinki, Finland March 1, 2018-.

Honorary Doctor of Philosophy at Karlstad University, Sweden, 21.9.2012

 

 

EARLIER ACADEMIC POSITIONS

Professor of Marketing at Hanken School of Economics, Helsinki, Finland 2002-2018

Professor of Direct Marketing at HANKEN, Swedish School of Economics and Business Administration, Helsinki, Finland from 1.1.2001 to 31.07.2006. This chair had a particular focus on customer relationships, new media, e-commerce and m-business. The professorship was sponsored by companies that are members of the Finnish Direct Marketing Association, and was a joint venture together with the Helsinki School of Economics.

Professor in Business Administration (50%) at University of Karlstad, Sweden 1.9.2003-31.7.2004.

Professor in service marketing, HANKEN, Swedish School of Economics and Business Administration, Vasa, 1.1.1999-31.1.2002.

 Director of Centre for Relationship Marketing and Service Management (CERS) at HANKEN, Swedish School of Economics and Business Administration, 1994-2001.

Head of the Department of marketing and corporate geography, HANKEN, Swedish School of Economics and Business Administration, 1.2.1999-31.12.2001

Acting Associate professor/professor in marketing, HANKEN, Swedish School of Economics and Business Administration, Helsinki, 1987-1999

 

ACADEMIC REWARDS AND ASSIGNMENTS

International Fellow of the Service Research Center (Centrum för tjänsteforskning), Karlstad, Sweden, 5.10.2006

Member of the Board of Service Research Center, Karlstad University, Sweden, 1.1.2011-31.12.2016.

Invited Lifetime Member of Societas Scientiarum Fennica - The Finnish Society of Sciences and Letters, 17.12.2007-

Honorary Doctor of Philosophy at Karlstad University, Sweden, 21.9.2012

Selected publications
Maria Holmlund-Rytkönen, Tore Strandvik, Ilkka Lähteenmäki2016,'Digitalization Challenging Institutional Logics: Top Executive Sensemaking of Service Business Change',Journal of Service Theory and Practice2015,vol. 27,no. 1,pp. 219-236.https://doi.org/10.1108/JSTP-12-2015-0256
Catharina Koskull von, Tore Strandvik, Bård Tronvoll2016,'Emotional Strategizing in Service Innovation',Management Decision,vol. 54,no. 2,pp. 270-287.https://doi.org/10.1108/MD-06-2014-0339
Kristina Heinonen, Tore Strandvik2015,'Customer-dominant logic: foundations and implications',Journal of Services Marketing,vol. 29,no. 6/7,pp. 472-484.https://doi.org/10.1108/JSM-02-2015-0096
Catharina Koskull von, Tore Strandvik2014,'Discovering the unfolding of service innovations',Journal of Business & Industrial Marketing,vol. 29,no. 2,pp. 143-150.https://doi.org/10.1108/JBIM-05-2012-0084
Tore Strandvik, Maria Holmlund-Rytkönen, Christian Grönroos2014,'The Mental Footprint of Marketing in the Boardroom',Journal of Service Management,vol. 25,no. 2,pp. 241-252.https://doi.org/10.1108/JOSM-01-2014-0033#sthash.srzTyozx.dpuf
Tore Strandvik, Kristina Heinonen2013,'Diagnosing Service Brand Strength: Customer-Dominant Brand Relationship Mapping',Journal of Service Management,vol. 24,no. 5,pp. 502-519.https://doi.org/10.1108/JOSM-04-2013-0094
Kristina Heinonen, Tore Strandvik, Päivi Voima2013,'Customer dominant value formation in service',European Business Review,vol. 25,no. 2,pp. 104-123.https://doi.org/10.1108/09555341311302639
Anne Rindell, Tore Strandvik, Kristoffer Bernhard Wilén2013,'Ethical Consumers' Brand Avoidance',Journal of Product and Brand Management,vol. 22,no. 7,pp. 484-490.https://doi.org/10.1108/JPBM-09-2013-0392
Tore Strandvik, Maria Holmlund-Rytkönen, Bo Edvardsson2012,'Customer Needing: A Challenge for the Seller Offering',Journal of Business & Industrial Marketing,vol. 27,no. 2,pp. 132-141.https://doi.org/10.1108/08858621211196994
Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundstrom, Per Andersson2010,'A customer-dominant logic of service',Journal of Service Management,vol. 21,no. 4,pp. 531-548.https://doi.org/10.1108/09564231011066088 ,