Tore Strandvik

Tore Strandvik

Title: 
Professor emeritus
Title: 
Professor Emerita / Emeritus
Mobile phone: 
+358 40 352 1290
Hanken phone: 
290
Hanken room: 
F2.13
E-mail: 
tore.strandvik@hanken.fi
Postal address: 
PB 479
00101
Helsingfors
Unit/subject:

Marketing (Helsinki)

Enhet/ämne:

Marknadsföring (Helsingfors)

Office hours:
Thursday 10 - 11
Mottagningstid:
Torsdag 10 - 11
Research Areas:
  • 512 Business and Management
  • Marketing
  • service marketing and management
  • Brand management, Image management
  • customer-dominant logic
  • marketing, strategy, relationships, value creation,
Forskningsområden:
  • 512 Företagsekonomi
  • Marknadsföring
Education
Research description:

CURRENT POSITION

Emeritus Professor of Marketing at Hanken School of Economics, Helsinki, Finland March 1, 2018-.

Honorary Doctor of Philosophy at Karlstad University, Sweden, 21.9.2012

 

 

EARLIER ACADEMIC POSITIONS

Professor of Marketing at Hanken School of Economics, Helsinki, Finland 2002-2018

Professor of Direct Marketing at HANKEN, Swedish School of Economics and Business Administration, Helsinki, Finland from 1.1.2001 to 31.07.2006. This chair had a particular focus on customer relationships, new media, e-commerce and m-business. The professorship was sponsored by companies that are members of the Finnish Direct Marketing Association, and was a joint venture together with the Helsinki School of Economics.

Professor in Business Administration (50%) at University of Karlstad, Sweden 1.9.2003-31.7.2004.

Professor in service marketing, HANKEN, Swedish School of Economics and Business Administration, Vasa, 1.1.1999-31.1.2002.

 Director of Centre for Relationship Marketing and Service Management (CERS) at HANKEN, Swedish School of Economics and Business Administration, 1994-2001.

Head of the Department of marketing and corporate geography, HANKEN, Swedish School of Economics and Business Administration, 1.2.1999-31.12.2001

Acting Associate professor/professor in marketing, HANKEN, Swedish School of Economics and Business Administration, Helsinki, 1987-1999

 

ACADEMIC REWARDS AND ASSIGNMENTS

International Fellow of the Service Research Center (Centrum för tjänsteforskning), Karlstad, Sweden, 5.10.2006

Member of the Board of Service Research Center, Karlstad University, Sweden, 1.1.2011-31.12.2016.

Invited Lifetime Member of Societas Scientiarum Fennica - The Finnish Society of Sciences and Letters, 17.12.2007-

Honorary Doctor of Philosophy at Karlstad University, Sweden, 21.9.2012

Courses 2018-2019

Highlighted publications

Catharina Koskull von, Tore Strandvik, Bård Tronvoll 2016, 'Emotional Strategizing in Service Innovation' Management Decision, vol 54, no. 2, pp. 270-287. https://doi.org/10.1108/MD-06-2014-0339
Kristina Heinonen, Tore Strandvik 2015, 'Customer-dominant logic: foundations and implications' Journal of Services Marketing, vol 29, no. 6/7, pp. 472-484. https://doi.org/10.1108/JSM-02-2015-0096
Catharina von Koskull, Tore Strandvik 2014, 'Discovering the unfolding of service innovations' Journal of Business & Industrial Marketing, vol 29, no. 2, pp. 143-150. https://doi.org/10.1108/JBIM-05-2012-0084
Tore Strandvik, Kristina Heinonen 2013, 'Diagnosing Service Brand Strength: Customer-Dominant Brand Relationship Mapping' Journal of Service Management, vol 24, no. 5, pp. 502-519. https://doi.org/10.1108/JOSM-04-2013-0094
Kristina Heinonen, Tore Strandvik, Päivi Voima 2013, 'Customer dominant value formation in service' European Business Review, vol 25, no. 2, pp. 104-123. https://doi.org/10.1108/09555341311302639
Anne Rindell, Tore Strandvik, Kristoffer Bernhard Wilén 2013, 'Ethical Consumers' Brand Avoidance' Journal of Product and Brand Management, vol 22, no. 7, pp. 484-490. https://doi.org/10.1108/JPBM-09-2013-0392
Tore Strandvik, Maria Holmlund, Bo Edvardsson 2012, 'Customer Needing: A Challenge for the Seller Offering' Journal of Business & Industrial Marketing, vol 27, no. 2, pp. 132-141. https://doi.org/10.1108/08858621211196994
Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundstrom, Per Andersson 2010, 'A customer-dominant logic of service' Journal of Service Management, vol 21, no. 4, pp. 531-548. https://doi.org/10.1108/09564231011066088
Kaj Storbacka, Tore Strandvik, Christian Grönroos 1994, 'Managing customer relationships for profit: The dynamics of relationship quality' International Journal of Service Industry Management, vol 5, no. 5, pp. 21-38. https://doi.org/10.1108/09564239410074358