Staff Pia Polsa

Pia Polsa

Title
Associate Professor in marketing
Mobile phone

+358 40 352 1419

Department

Marketing (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2002

Post Doct Researcher at HANKEN School of Economics, 1.8.2013-
Adjunct Professor/Honorary Associate Professor (Docent) in International distribution channels at University of Vaasa, Faculty of Technology since 24.1.2011-
Visiting Professor at Tianjin Normal University, the People’s Republic of China, 17.5.2008-
Dean at Hult International Business School in Shanghai, 1.1.2012-31.7.2013
Assistant Professor at HANKEN School of Economics, Finland, 1.8.2007-31.7.2012
Visiting Scholar at Fudan Universtiy, Shanghai, The People’s Republic of China, 1.8.2009-31.7.2010
Director, KATAJA The Finnish doctoral program in business studies, 2007-2013
Visiting Scholar at Tianjin Normal University, the People’s Republic of China, June-July, 2007
Assistant Professor, Associate Professor and Assistant at HANKEN School of Economics, Finland, 1.8.1994-31.7.2007
Instructor (marketing) and Chinese language studies at Nankai University, People’s Republic of China, financed by CIMO (Center for International Mobility), 1.8.1995-31.7.1996

To the research database
Do Mobile CRM Services Appeal to Loyalty Program Customers?International Journal of E-Business Researchvol. 3no. 2pp. 24-40
Modeling Consumer Responses to an Apparel Store Brand: Store Image as a Risk ReducerJournal of Retailing and Consumer Servicesvol. 16no. 4pp. 281-290
Strategic alliances in international distribution channelsInternational Journal of E-Business Researchvol. 59no. 10-11pp. 1094-1104DOI: https://doi.org/10.1016/j.jbusres.2006.07.003