Staff Pia Polsa

Pia Polsa

Title

Associate Professor (Tenure Track)

Telephone:

+358 40 352 1419

Email:

pia.polsa@hanken.fi

Department

Marketing (Helsinki)

Pia Polsa is Associate Professor of Marketing at Hanken School of Economics, and has previously worked as researcher for Fudan University, Nankai University and as a Dean for Hult International Business School in Shanghai. Her current research interests are consumer vulnerability and multi-dimensional value in cross-sector settings. She published in journals such has as Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, Journal of Macromarketing, Journal of Cleaner Production, Journal of Services Marketing, Supply Chain Management; International Journal, among others.

To the research database

Publications

Latest publications

Interdisciplinary approaches to marketing for social impact

2023,pp. 370-384.

The Marketplace as intercultural dreaming and collective desire

2023,pp. 316-321.

What went right? A collaborative process to prepare a city forest management strategy

2023,Journal of Environmental Policy & Planning,

Towards more resilient food production systems

2022,Journal of Cleaner Production,vol. 385,

Responsible markets and marketing

2022,

Finnish Response to the First Wave of COVID-19 Accentuated Persuasion

2022,pp. 181-203.

Changing institutional logics and implications for supply chains

2019,Supply Chain Management: An International Journal,vol. 24,no. 3,pp. 355-376.

Research Methods in Humanitarian Logistics

2019,Journal of Humanitarian Logistics and Supply Chain Management,vol. 9,no. 3,pp. 325-331.

Discovering Collaborative and Inclusive Solutions to Co-create Multidimensional Value in Cross-sector Collaboration

2019,vol. 3,pp. 364-369.

Commentary to “Analyzing Consumer Responses to Humane-oriented CSR Advertising Appeals in an Age of Corporate Social Responsibility: The Case of Japan vs. the U.S.”

2018,Journal of Management and Training for Industries,vol. 5,no. 3,pp. 89-91.