Staff Pia Polsa

Pia Polsa

Associate Professor in marketing
Mobile phone

+358 40 352 1419


Marketing (Helsinki)

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2002

Post Doct Researcher at HANKEN School of Economics, 1.8.2013-
Adjunct Professor/Honorary Associate Professor (Docent) in International distribution channels at University of Vaasa, Faculty of Technology since 24.1.2011-
Visiting Professor at Tianjin Normal University, the People’s Republic of China, 17.5.2008-
Dean at Hult International Business School in Shanghai, 1.1.2012-31.7.2013
Assistant Professor at HANKEN School of Economics, Finland, 1.8.2007-31.7.2012
Visiting Scholar at Fudan Universtiy, Shanghai, The People’s Republic of China, 1.8.2009-31.7.2010
Director, KATAJA The Finnish doctoral program in business studies, 2007-2013
Visiting Scholar at Tianjin Normal University, the People’s Republic of China, June-July, 2007
Assistant Professor, Associate Professor and Assistant at HANKEN School of Economics, Finland, 1.8.1994-31.7.2007
Instructor (marketing) and Chinese language studies at Nankai University, People’s Republic of China, financed by CIMO (Center for International Mobility), 1.8.1995-31.7.1996

To the research database
Do Mobile CRM Services Appeal to Loyalty Program Customers?International Journal of E-Business Researchvol. 3no. 2pp. 24-40
Modeling Consumer Responses to an Apparel Store Brand: Store Image as a Risk ReducerJournal of Retailing and Consumer Servicesvol. 16no. 4pp. 281-290
Strategic alliances in international distribution channelsInternational Journal of E-Business Researchvol. 59no. 10-11pp. 1094-1104DOI: