Pia Polsa

Pia Polsa

Title: 
Universitetslektor i marknadsföring
Title: 
Associate Professor in Marketing
Mobile phone: 
+358 40 352 1419
Hanken phone: 
419
E-mail: 
pia.polsa@hanken.fi
Postal address: 
PB 479
00101
Helsingfors
Unit/subject:

Marketing (Helsinki)

Enhet/ämne:

Marknadsföring (Helsingfors)

Office hours:
Thursday 13-14
Mottagningstid:
Torsdag 13-14
About me:

Pia Polsa is Associate Professor of Marketing at the Hanken School of Economics in Helsinki, Finland and has previously worked for Fudan University, Nankai University and Hult International Business School in Shanghai. Her research includes grocery retailing and consumer behaviour in China and sustainable poverty alleviating business models in India. Her current research interests are poverty, service and relationship marketing at non-profit settings like health care in developing countries, international marketing channels, and cross-cultural methodology. She has published in journals such as Journal of Business Research, Industrial Marketing Management, Journal of Macromarketing, Journal of Services Marketing, Supply Chain Management, International Marketing Review, International Journal of Health Care Quality Assurance, Journal of Management Policy and Practice, Journal of Academy of Marketing Science Review, Journal of Business and Industrial Marketing, Journal of Marketing Channels, and Journal of Personal Selling and Sales Management.

Blog
Research Areas:
  • 512 Business and Management
  • Bottom of the Pyramid, Poverty alleviation, Marketing channels, Retailing, Health Care Service Quality, Cross-Cultural Methods
Forskningsområden:
  • 512 Företagsekonomi
Short CV:

Post Doct Researcher at HANKEN School of Economics, 1.8.2013-

Adjunct Professor/Honorary Associate Professor (Docent) in International distribution channels at University of Vaasa, Faculty of Technology since 24.1.2011-
Visiting Professor at Tianjin Normal University, the People’s Republic of China, 17.5.2008-
Dean at Hult International Business School in Shanghai, 1.1.2012-31.7.2013
Assistant Professor at HANKEN School of Economics, Finland, 1.8.2007-31.7.2012
Visiting Scholar at Fudan Universtiy, Shanghai, The People’s Republic of China, 1.8.2009-31.7.2010
Director, KATAJA The Finnish doctoral program in business studies, 2007-2013
Visiting Scholar at Tianjin Normal University, the People’s Republic of China, June-July, 2007
Assistant Professor, Associate Professor and Assistant at HANKEN School of Economics, Finland, 1.8.1994-31.7.2007
Instructor (marketing) and Chinese language studies at Nankai University, People’s Republic of China, financed by CIMO (Center for International Mobility), 1.8.1995-31.7.1996

Education

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2002

Utbildning

Ekon. dr, företagsekonomi, Hanken Svenska handelshögskolan, Finland, 2002

To the research database

Courses 2018-2019

38021 Corporate Sustainability,Hki Corporate Sustainability, Hki (3.9.2018 - 13.10.2018)
23113 Qualitative Research Methods in Business Studies, Hki Qualitative Research Methods in Business Studies, Hki (21.1.2019 - 9.3.2019)
23080 Finnish Business Culture, Hki Finnish Business Culture, Hki (18.3.2019 - 11.5.2019)

Publications

Linda Annala, Pia Polsa, Gyöngyi Kovacs 2019, 'Changing institutional logics and implications for supply chains' Supply Chain Management: An International Journal, https://doi.org/10.1108/SCM-02-2018-0049
https://helda.helsinki.fi/dhanken//bitstream/10227/218655/1/Post_print_version_Changing_institutional_logics_Second_revision_8_2_2019.docx
Elfriede Penz, Pia Polsa 2018, 'How do companies reduce their carbon footprint and how do they communicate these measures to stakeholders?' Journal of Cleaner Production, vol 195, no. September, pp. 1125-1138. https://doi.org/10.1016/j.jclepro.2018.05.263
Pia Polsa 2018, 'Det gränslösa affärslivet' Hanken Tidskrift från Svenska handelshögskolan , no. 2, pp. 13.
Pia Polsa 2018, 'Commentary to “Analyzing Consumer Responses to Humane-oriented CSR Advertising Appeals in an Age of Corporate Social Responsibility: The Case of Japan vs. the U.S.”' Journal of Management and Training for Industries, vol 5, no. 3, pp. 89-91. https://doi.org/10.12792/JMTI.5.3.89
Pia Polsa, Daniela Sumelius 2018, 'Encouraging Young Students to Volunteer Through Social Marketing'
See all publications
Visa alla publikationer