CURRICULUM VITAE

Per November, 2020

                                                                                                             

PERSONAL DETAILS

Name                                                                                                                                               Pia Polsa  (e.x.  Lindell)

Gender                                                                                                                                            Female

Date and place of birth                                                                                           22nd June 1963, Pori, Finland

Nationality                                                                                                                                      Finnish

Current residence                                                                                                                          Heikinkatu 14, 10300 Karjaa, Finland

Family status                                                                                                                                  Married, two children (born 1999 and 2004)

 

HANKEN School of Economics                                                                               Mobile.  +358-40 3521 419

Department of Marketing                                                                                         

B.O.Box  479                                                                                                                                                       email: pia.polsa@hanken.fi

HELSINKI, Finland                                                                                                                        home page: https://www.hanken.fi/en/person/pia-polsa

 

EDUCATION AND DEGREES AWARDED

Svenska handelshögskolan                                                                                        1995-2002 Ph.D. (Econ.) marketing, 20^th September (HANKEN SCHOOL OF ECONOMICS)                                          1992-1995 Lic.Sc.(Econ.) marketing, 20^th December

Contact: pia.polsa@hanken.fi                                                             1984-1990 M.Sc.(Econ.) marketing, 7^th December

Pomarkun lukio (high school)                                                             1979-1982

 

Adjunct Professor/Honorary Associate Professor (Docent) in International distribution channels at University of Vaasa, Faculty of Technology since 24.1.2011, field international distribution channels

 

Visiting Professor at Tianjin Normal University, the People’s Republic of China, 17.5.2008-, field marketing

 

LINGUISTIC SKILLS:

Finnish-mother tongue, Swedish-excellent (official certificate for excellent skills), English-very good, Chinese (putonghua)-satisfactory (official BCT (business Chinese test) has been taken, not passed), French-satisfactory, German-poor

very good = fluent speaking, reading and writing

satisfactory = able to speak in every day situations, able to read slowly, able to write but not grammatically correct expressions

poor = have studied the language for several years but not actively used recently

 

OTHER EDUCATION AND TRAINING, QUALIFICATIONS AND SKILLS:

International experience:

Visiting Researcher ERASMUS at Wirtschaftsuniversität (WU), Wien, Austria, 21-25 October 2018

Visiting Scholar at Nordic Centre at Fudan, Shanghai, China, 7-22 July 2017

Visiting Researcher at SKEMA, Lille France, one week 5-9 June, 2017

Visiting Researcher ERASMUS at Wirtschaftsuniversität (WU), Wien, Austria, 10-12 May 2017

Visiting Scholar at Nordic Centre at Fudan, Shanghai, China, 7-14 July 2016

Visiting Expert at Business with Impact Co-creation journey to India by Team Finland, Tekes and Drishtee, Sustainable communities, 18-28 March 2014, New Delhi and Patna

Visiting Researcher at Wirtschaftsuniversität (WU), Wien, Austria, one week in April 2013

Dean at Hult International Business School, Shanghai, the People’s Republic of China, 1.1.2012-31.7.2013

Visiting Researcher at Wirtschaftsuniversität, Wien, Austria, two days in December, 2011

Visiting Scholar at Fudan Universtiy, Shanghai, the People’s Republic of China, 1.8.2009-31.7.2010  

Visiting Scholar at Tianjin Normal University, the People’s Republic of China, June-July, 2007

Instructor (marketing) and Chinese language studies at Nankai University, People’s Republic of China, financed by CIMO (Center for International Mobility), 1.8.1995-31.7.1996

Field studies for licentiate thesis in Guilin, the People’s Republic of China, 1.1.1993-30.7.1994

Academic courses after licentiate thesis:

The Cultural Dimension of Business Research II, School of Business and Economics, University of Odense, 17-25 May, 1997

Multivariata metoder (5 credit units), Hanken School of Economics, 3 Marsh-25 April, 1997

LISREL-models (3 credit units), Hanken School of Economics, 25 Marsh-24 April, 1999

 

CURRENT POSITION:

Associate Professor (tenure-track) at HANKEN School of Economics, Finland, 1.8.2019-

 

PREVIOUS WORK EXPERIENCE:

Associate Professor at HANKEN School of Economics, Finland, 31.12.2014-30.7.2019

Post-doctoral researcher at HANKEN School of Economics, Finland, 1.8.2013-31.12.2014

Dean at Hult International Business School in Shanghai, The People’s Republic of China, 1.1.2012-31.7.2013

Associate Professor at HANKEN School of Economics, Finland, 31.7.2011-31.12.2011

Assistant Professor at HANKEN School of Economics, Finland, 1.8.2007-31.7.2011

Visiting Scholar at Fudan Universtiy, Shanghai, The People’s Republic of China, 1.8.2009-31.7.2010

Director, KATAJA The Finnish doctoral program in business studies, 2007-2011

Visiting Scholar at Tianjin Normal University, the People’s Republic of China, June-July, 2007

Assistant Professor (acting) at HANKEN School of Economics, Finland, 31.7.2005-31.7.2007

Maternity leave, 1.8.2004-31.7.2005

Assistant Professor (acting) at HANKEN School of Economics, Finland, 1.8.2003-31.7.2004

Assistant at HANKEN School of Economics, Finland, 1.8.2000-31.7.2005

Maternity leave, 1.8.1999-31.7.2000

Full time research at HANKEN School of Economics, Finland, financed by Liikesivistysrahasto and Svenska handelshögskolan, 1.8.1998-31.7.1999

Assistant Professor (acting) at HANKEN School of Economics, Finland, 1.8.1996-31.7.1998

Instructor (marketing) and Chinese language studies at Nankai University, People’s Republic of China, financed by CIMO (Center for International Mobility), 1.8.1995-31.7.1996

Assistant (acting) at HANKEN of Economics, Finland, 1.8.1994-31.7.1995

Field studies for licentiate thesis in Guilin, the People’s Republic of China, 1.1.1993-30.7.1994

Oy Trans-Meri Ab, tuotepäällikkö (Sub. of Product Manager), Finland, 19.8.1991-16.10.1992

Leave of absence in Beijing, The People’s Republic of China, October 1990-May 1991

BSB Finnad Oy, toimistopäällikkö (Manager, Office Services, Accounting Assistant, Sub. of Financial Manager), Finland, 7.12.1987-31.9.1990

 

AWARDS, PRIZES AND HONOURS:

2017 The Best Lecturer of the Year voted by Hanken students

2016 Price for Individual Achievements: Development of Teaching for Asylum Seekers (Premiering av individuella prestationer) HANKEN School of Economics

2008 Price for Individual Achievements: Teaching (Premiering av individuella prestationer) HANKEN School of Economics

 

2012 Awards for Excellence, the Outstanding Paper Award Winner: van Riel Allard, Liljander Veronica, Semeijn Jan Jaap, and Polsa Pia (2011) EU deregulation and dealer-supplier relations in automotive distribution, Journal of Business and Industrial Marketing, vol. 26, no. 2, pp. 115 – 131. (ISI 0.676)

Marvin Jolson Award for Best Contribution to Selling and Sales Management Practice: Storbacka Kaj, Polsa Pia and Sääksjärvi, Maria (2011) Solution Sales as a Multi-level and Cross-functional Process, Journal of Personal Selling and Sales Management, vol. 31, no. 1, pp. 37-58.

Best Paper Award: Polsa P., Spens K., Soneye A. and Antai I., Comparing the perceived quality of private and public health services in Nigeria, 11^th International Academy of African Business and Development, May 19-21, 2010, Lagos Nigeria

2002 Award for Excellence, the Most Outstanding Paper in 2001: Mehta Rajiv, Larsen Trina, Rosenbloom Bert, Mazur Jolanta and Polsa Pia (2001), Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the USA, Finland and Poland, International Marketing Review, vol. 18, no 6, pp. 633-666 (ISI 1.164)

 

MERITS IN TEACHING AND PEDAGOGICAL COMPETENCE:

Pedagogical training and competence:

University Pedagogy (8 credit units), University of Helsinki, 2016

University Pedagogy (10 credit units), University of Helsinki, 6 September, 2007-21 January, 2008

Supervision of Doctoral Students (2 credit units), University of Helsinki, 20-21 October and 1-2 December, 2003

The International Teacher Programme, Manchester Business School, 3-11 January and 7-13 June, 2003

Pedagogy (2 credit units), The Finnish Graduate School of International Business at Helsinki School of Economics and Business Administration, 24-25 September, 1996

2008 Price for Individual Achievements: Teaching (Premiering av individuella prestationer) HANKEN School of Economics

2016 Price for Individual Achievements: Development of Teaching for Asylum Seekers (Premiering av individuella prestationer) HANKEN School of Economics

2017 The Best Lecturer of the Year voted by Hanken students

 

OTHER ACADEMIC MERITS:

Official advisor for doctoral thesis:

HANKEN School of Economics: Sara Lindeman (defended 19 Jan, 2019, topic: Early-Phase market organizing in subsistence settings), Henrich Nyman (defended 17 Jan., 2014, topic: Service profitability, an augmented customer lifetime value approach)

University of Helsinki: Wang Lei (defended 21 Oct., 2011, topic: Factors affecting perceptions of corporate social responsibility implementation: an emphasis on values)

HANKEN School of Economics: Mikko Peltola, Meri-Maaria Frig, Virpi Näsänen, Johannes Perret, Maria Sandberg, Linda Annala, Jonna Heliskoski

 

Opponent for doctoral thesis:

Opponent (14.6.2019) for Ph.D. thesis by Opponent for Ph.D. thesis by Alexei Gloukhovtsev entitled Negotiating Change in Marketing Systems, A Collection of Essays, Aalto University, Finland 2019

Opponent and official external examiner for Ph.D. thesis by Sohail Kamran entitled “The Marketplace Vulnerability of Low-income Unbanked Consumers: A Developing Country Perspective”, University of Jyväskylä, Finland, 2018

Opponent and official external examiner for Ph.D. thesis by Nieves García de Frutos entitled “Anti-Consumption For Environmental and Social Sustainability: Theoretical And Empirical Explorations”, Universidad De Almería, Spain, 2015

Opponent and official external examiner for Ph.D. thesis by Maria Ivanova-Gongne entitled “Culture in Business Interaction: An Individual Perspective Empirical studies in Finnish-Russian business relationships”, Department of International Business, School of Business, Åbo Akademi, 2014

Official external examiner for doctoral thesis:

Doctor of Philosophy thesis by Carina Roemer entitled “Factors preventing and enabling practice change: A systems social marketing study”, Griffith University, Australia, 2020

Ph.D. thesis by Yi Wang entitled “Multilevel Determinants of Foreign Direct Investments Entry Mode Strategies and Subsidiary Survival of Multinational Enterprises in China: An Analysis of Nordic firms”, University of Vaasa, Finland, 2014

Ph.D. thesis by Yijing Zhang entitled “Internationalization of forest industry - corporate level analysis”, University of Helsinki, Finland, 2014

Doctor of Philosophy thesis by Jie Meng entitled “Differentiation in Emerging Marketing Systems: An Exploratory Analysis of Retail Pharmacy in Fuzhou”, School of Marketing, Australian School of Business, The University of New South Wales, 2011

Doctor of Philosophy thesis by Yap Kenneth entitled “An Exploration into Openness and its Influence on Societal Welfare”, the University of Western Australia, 2011

 

Area editor:

International Journal of Consumer Studies 2020-

International Journal of Emerging Markets (ISSN 1746-8809), 2013-2016

 

Member of review/editorial board:

Journal of Macromarketing (ISSN 0276-1467, eISSN 1552-6534), Member of Policy Board for the journal, editor Mark Petersen, for period 2007-

International Journal of Emerging Markets (ISSN 1746-8809) editor Ilan Alon, 2017-

Asia Matters (ISSN 2214-7020), editors Heidi Dahles, Juliette Koning, and Can-Seng Ooi 2012-

Journal of African Business (ISSN 1522-8916, eISSN 1522-9076), editor Simon Sigu , 2010-2015

Health Education (ISSN: 0965-4283), editor Katherine Weare, 2013-

Journal of Chinese Marketing (ISSN 1995-624X), editor Guo Guoqing, for period 17.5.2008-

 

Ad Hoc reviewer:

 

Conferences:

American Marketing Association Winter conference: 2019 1 paper

International Academy of African Business & Development: 2010, 1 paper, 2007 1 paper

European Marketing Academy Conference: 2010, 4 papers, 2006 3 papers

Academy of International Business Annual Conference: 2010, 1 paper, 2009 2 papers, 2007 1 paper, 2006 2 papers; 2003 3 papers; 2004 3 papers

Macro Marketing Conference: 2006 1 paper, 2015 4 papers, 2018 2 papers, 2020, 1´2 papers,

Other:

NorFA expert evaluation of NorFA Nordic network of research and education: 2003 1 doctoral course (ref. 030290)

 

Edited Special Issues:

Polsa Pia and Qinqin  Zheng, China and Chinese Communities. Special Issue in Journal of Macromarketing, 2015 (ISI 0.9)

Polsa Pia and Spens Karen, Health Care Management and Marketing. Special Issue in Management Research News (MRN), 2010, vol. 33, no. 2.

 

Conference co-chair:

2021: 46^th Annual Macromarketing Conference in Helsinki together with University of Helsinki

2016: 15^th Bi-Annual International Society of Markets & Developments in Lima Peru, 9-11 August

 

Conference program committee member:

2014: 39^th Annual Macromarketing Conference SIG the 14^th Bi-Annual International Society of Markets & Developments in London, 2-5 July

2011: Asia Pacific Association of Consumer Research ACR conference in Beijing, June 16-18, Co-chairs are Zhihong Yi, Jing Jian Xiao, June Cotte, and Linda Price

 

Conference track chair:

2019: 44^th Annual Macromarketing Conference, Chair for Poverty, Structural Inequalities and Social Exclusion together with Olga Kravets from Royal Holloway, June 26-29.

2015: 40^th Annual Macromarketing Conference, Chair for Poverty, Structural Inequalities and Social Exclusion together with Olga Kravets from Bilkent University, June 25-28.

2011: First CR3 Conference, Chair for CR and the Base of the Pyramid: Empowering the poor while exploiting new markets? Together with Minna Halme from Aalto University and Sara Lindeman from Hanken School of Economics, April 8-9.

2009: The 14^th Biennial World Marketing Congress, Academy of Marketing Science, Chair for Inclusive Capitalism –Emerging Topics on the Base-of-the-Pyramid Model in Global Marketing together with Sammy Bonsu from York University

2007: The International Society of Marketing and Development and The Macromarketing Society Joint Conference, Chair for Health Care                     

2002: Academy of Marketing Science, 2002 Multicultural Marketing Conference, Chair for Cross-cultural Methods

 

Conference work shop:

2013 IEEE Tsinghua Design Management Symposium, workshop on the topic Design Helps, 1-2 December, Shenzhen, The People’s Republic of China

 

Conference key note speaker:

At 2008 International Symposium on Marketing (ISM 2008), 17 May, Tianjin, the People’s Republic of China, Future Research in Social Marketing: Can the People’s Republic of China benefit? A literature review

At 2007 International Symposium on Marketing (ISM 2007), 16 June, Hangzhou, the People’s Republic of China, the Neglected Consumers: What Can Marketing Do for Them?

 

Conference invited speaker:

At 2019 Annual GSOM Emerging Market Conference, 3-5 October, Graduate School of Management, St. Petersburg University, St. Petersburg, Russia, Reconceptualization of definition of marketing and macromarketing

At 2014 Inclusive Design Research Symposium, 16-18 April, Tongji University, School of Design, Shanghai, China, Design Helps: From Poverty to Wellbeing

 

Positions of trust and academic committees:

At HANKEN:

Management group of Responsible Organising, 2020-

Member of University College (Universitetskollegiet), 2016-2018

Deputy Member of University College (Universitetskollegiet), 2018-2020

Member of Election Board (Valkollegiet), 2016-2018, 2009,2001-2007

Member of Education and Research Council (Undervisnings och forskningsråd) 2002-2005, 2005-2008 Member of Department Council (Institutionsrådet), 2016-2018, 2000-2001 (deputy), 2002-2004 (deputy),1996-1997

Deputy Member of Academic Council, 2010-2013

Vice Board Member of HUMLOG, Institute of Humanitarian Logistics, 2014-

Board Member of HUMLOG, Institute of Humanitarian Logistics, 2009-2014

Board Member of GODESS research institute at Hanken, 2017-

Deputy Member of Centre for Language and Business Communication (Centret för språk och affärskommunikation, direktionen) 2008-2010

Deputy Member of Evaluation Group for Salaries (Suppleant för utvärderingsgruppen för löner), 1.4.2008-31.12.2010

Member of the Working Group for University reform (Arbetsgrupp för intern ledning och koordinering av universitetsreformen) 1.5.2008-31.12.2009

Member of International Committee for Student Exchange, Centre for Research and International Affairs (Ledningruppen för studentmobilitet, Centret för forskning and internationella ärenden) 2002-2004

Member of a Working Group for a Plan for Personnel (Arbetsgrupp att uppgöra en personalplan), 2003

 

Domestic outside HANKEN:
Steering group member of Waaberi project at Suomi-Somalia Seura ry (https://suomisomaliaseura.fi/waaberi-hanke/ )2019-2020

Steering group member of The New Global (Business Finland funded), Co-Creating Frugal and Reverse Innovation in Complex Global System at Aalto University, 2014-2019

Board Member of Tikaushare r.y. (www.tikaushare.org) 2011-2018, 2020-

President of Tikaushare r.y. 2013-2017

 

International:
President of International Society of Markets and Development (2012-2014) (http://ismd.info/ )

Broad Member and Vice-President of International Society of Markets and Development, 2010-2012

Board Member of Macromarketing Society, 2012-

Broad Member and Vice-President of International Society of Markets and Development, 2010-2012

Deputy Board Member of Nordic Centre at Fudan University, 2010

Council Member of Nordic Centre at Fudan University, 2007-2012, 2015

 

PUBLICATIONS:

International referee journals

1. Gyöngyi Kovacs, Hlekiwe Kachali, Pia Polsa, Mohammad Moshtari, (2019), Research Methods in Humanitarian Logistics, Journal of Humanitarian Logistics and Supply Chain Management, vol. 9,no. 3,pp. 325-331. (IF 0, ABS 0, JUFO 1)
2. Linda Annala, Pia Eva Polsa, Gyöngyi Kovács, (2019) "Changing institutional logics and implications for supply chains: Ethiopian rural water supply", Supply Chain Management: An International Journal, Vol. 24 Issue: 3, pp.355-376. (IF 3.833, ABS 3, JUFO 2)
3. By invitation: Journal of Management and Training for Industries Polsa P. (2018) Commentary to “Analyzing Consumer Responses to Humane-oriented CSR Advertising Appeals in an Age of Corporate Social Responsibility: The Case of Japan vs. the U.S.”, Journal of Management and Training for Industries, vol. 5, no. 3, pp. 89-91.
4. Penz E. and Polsa P. (2018), Carbon footprint: How do companies reduce it and how do they communicate their reduction measures to stakeholders, Journal of Cleaner Production, vol. 195, pp. 1125-1138. (IF 5.659, ABS 2, JUFO 2)
5. By invitation: Polsa Pia (2016), Circle of Consumption, Australasian Marketing Journal, vol. 24, no 3, pp. 252-253. (IF 0.99, ABS 1, JUFO 1)
6. Frig Meri-Maaria, Fougere Martin, Liljander Veronica, and Polsa Pia (2018), Business infomediary representations of corporate responsibility, Journal of Business Ethics, vol.151, no. 2, pp. 337-351. (IF 2.917, ABS 3, JUFO 2, FT listed)
7. Lindström Tomas and Polsa Pia (2016), Coopetition Close to the Customer – A Case Study of a Small Business Network, Industrial Marketing Management, vol. 5, pp. 207-215. (IF 3.678, ABS 3, JUFO 2)
8. Narang Ritu, Polsa Pia, Soneye Alabi, and Wei Fuxiang, (2015) Impact Of Hospital Atmosphere On Perceived Health Care Outcome International Journal of Health Care Quality Assurance, vol. 28, no. 2, pp. 129-140. (ABS 1, JUFO 1)
9. Polsa Pia and Qinqin Zheng (2015), China and Chinese Communities. Special Issue in Journal of Macromarketing, vol. 35, no. 2, pp. 163–166. (editorial) (IF 1.969, ABS 2, JUFO 1)
10. Polsa Pia (2013) Crystallization and research in Asia, Qualitative Market Research –An International Journal, vol. 16, no. 1., pp. 76-93. (IF 0.88, ABS 2, JUFO 1)
11. Polsa Pia (2013) The Crossover-Dialogue Approach; The Importance of Multiple Methods for IB, Journal of Business Research, vol. 66, no. 3, pp. 288–297. (IF 2.509, ABS 3, JUFO 2)
12. Polsa Pia, Wei Fuxiang, Sääksjärvi Maria, and Bei Shuyuan (2013) Cultural values and health care service quality in China: A case study of Tianjin’s Number One Hospital, International Journal of Health Care Quality Assurance, vol. 26, no. 1, pp. 55-73. (ABS 1, JUFO 1)
13. Polsa Pia, Spens Karen, Soneye Alabi, and Antai Imoh (2011) Comparing the perceived quality of private and public health services in Nigeria, Journal of Management Policy and Practice, 12 (7), pp. 18-26.
14. Polsa Pia and Fan Xiucheng, (2011) Globalization for local retailing: Threat or Opportunity? The case of food retailing in Guilin, China, Journal of Macromarketing, vol. 31, no.3, pp. 291-311. (IF 1.969, ABS 2, JUFO 1)
15. Mehta, Rajiv, Anderson Rolph E., Dubinsky Alan J., Mazur Jolanta, and Polsa Pia, (2011) Managing Channel Partner Relationships: A Cross-National Study, Journal of Global Marketing, vol. 24, no. 2, 105-124. (ABS 1, JUFO 1)
16. Bonsu, Sammy and Polsa, Pia (2011) Govern-mentality at the ‘Base-of-the Pyramid’ Journal of Macromarketing, vol. 31, no. 3, pp. 236-244. (IF 1.969, ABS 2, JUFO 1)
17. Storbacka Kaj, Polsa Pia and Sääksjärvi, Maria (2011) Solution Sales as a Multi-level and Cross-functional Process, Journal of Personal Selling and Sales Management, vol. 31, no. 1, pp. 37-58. (received Marvin Jolson Award for Best Contribution to Selling and Sales Management Practice) (ABS 2, JUFO 1)
18. van Riel Allard, Liljander Veronica, Semeijn Jan Jaap, and Polsa Pia (2011) EU deregulation and dealer-supplier relations in automotive distribution, Journal of Business and Industrial Marketing, vol. 26, no. 2, pp. 115 – 131. (received 2012 Awards for Excellence, the Outstanding Paper Award Winner) (IF 1.833, ABS 2, JUFO 1)
19. Holmlund, Maria, Hagman, Anne, and Polsa, Pia (2011) An Exploration of How Mature Women Buy Clothing: Empirical Insights and a Model, Journal of Fashion Marketing and Management –An International Journal, vol. 15, no. 1, pp. 108-122. (ABS 1, JUFO 1)
20. Mehta Rajiv, Anderson Rolph, Dubinsky Alan, Polsa Pia, and Mazur Jolanta, (2010) Managing International Distribution Channel Partners: A Cross Cultural Approach, Journal of Marketing Channels, vol. 17, no. 2, 1-29. (ABS 1, JUFO 1)
21. Polsa Pia and Spens Karen, Health Care Management and Marketing. Special Issue in Management Research News (MRN) Management Research Review, 2010, vol. 33, no. 2. (editorial) (ABS 1, JUFO 1)
22. Polsa, Pia (2009) Future Research in Social Marketing: Can the People’s Republic of China Benefit? Journal of Chinese Marketing, vol. 2, no. 2, pp. 85-89.
23. Liljander, Veronica, Polsa, Pia, & van Riel, Allard (2009) Modeling Consumer Responses to an Apparel Store Brand: Store Image as a Risk Reducer, Journal of Retailing and Consumer Services, vol. 16, 281-290. (IF 2.919, ABS 2, JUFO 1)
24. Polsa, Pia (2007) Comparability in Cross-Cultural Qualitative Marketing Research: Equivalence in Personal Interviews, Journal of Academy of Marketing Science Review, a special issue on Cross-Cultural Issues in Marketing Research, vol. 11, no. 8. (http://www.amsreview.org/articles/polsa08-2007.pdf) (ABS 2, JUFO 1)
25. Liljander Veronica, Polsa Pia, and Forsberg Kim (2007), Does Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings, International Journal of E-Business Research, vol. 3, no. 2, pp. 24-40. (ABS 1, JUFO 1)
26. Mehta Rajiv, Polsa Pia, Mazur Jolanta, Xiucheng Fan, and Dubinsky Alan (2006), Strategic Alliances in International Distribution Channels, Journal of Business Research, vol. 59, no. 10-11, pp. 1094-1104. (IF 2.509, ABS 3, JUFO 2)
27. Chang Tung-Zong, Polsa Pia, and Chen Su-Jane (2003), Manufacturer Channel Management Behavior and Retailers’ Performance: An Empirical Investigation of Automotive Channel, Supply Chain Management: An International Journal, vol. 8, no. 2, pp. 132-139. (IF3.833, ABS 3, JUFO 2)
28. Mehta Rajiv, Larsen Trina, Rosenbloom Bert, Mazur Jolanta and Polsa Pia (2001), Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the USA, Finland and Poland, International Marketing Review, vol. 18, no. 6, pp. 633-666. (received 2002 Award for Excellence, the Most Outstanding Paper in 2001) (IF 2.600, ABS 3, JUFO 2)
29. Chang Tung-Zong, Mehta Rajiv, Chen Su-Jane, Polsa Pia and Mazur Jolanta (1999), An Empirical Study of the Effects of Market Orientation on Effectiveness and Efficiency: The Case of Automotive Distribution Channel, Journal of Services Marketing, vol. 13, no. 4/5, pp. 407-418. (IF 2.408, ABS 2, JUFO 1)
30. Heeler Roger, Lindell Pia, Chung Ed and Zhang Yuli (1994), Distribution Strategies, Sales and Market (Shi Chang Yin Xiao Zu He Li Lun Zhi Yi), September, the People’s Republic of China

 

International book chapters

1. By invitation: Polsa Pia (2016), Consumption Culture and Fair Development, in Fair Development in China, Eds. Ming Ding and Lixian Qin, Switzerland: Springer, pp. 255-265. (JUFO 2)
2. Liljander Veronica, Polsa Pia, and Forsberg Kim (2009), Does Mobile CRM Appeal to Loyalty Program Customers? A Study of MIDlet Application Offerings, in Emergent Strategies for E-Business Processes, Services, and Implications, Advancing Corporate Frameworks, Ed. In Lee, Hersehy, PA: Information Science reference (reprint from Liljander, Polsa, Forsberg, 2007)
3. Polsa Pia, Speece Mark W. and So Stella L.M. (2005), People’s Republic of China and Hong Kong, Markets within a Market, in Handbook of Markets and Economies: East and Southeast Asia, Australia and New Zealand, eds. Shultz Clifford and Pecotich Anthony, 2^nd Ed., M.E. Sharpe (JUFO 2)
4. Polsa Pia and Bai Cheng Hong (1998), People’s Republic of China, Markets within a Market, in The Rise of Marketing and Consumer Behavior in Southeast Asia, eds. Shultz Clifford and Pecotich Anthony, Sydney: McGraw-Hill (JUFO 1)

 

Monographs

1. Polsa Pia (2002a), Power and Distribution Network Structure in the People's Republic of China -The Case of an Inland City in Transition, Publications of the Swedish School of Economics and Business Administration No. 106. Helsinki: Yliopistopaino
2. Polsa Pia (1998), The Distribution of Consumer Goods in the People’s Republic of China, An Empirical Study of Packaged Food Products, Publications of  the Swedish School of Economics and Business Administration No. 43. Helsinki: Swedish School of Economics and Business Administration.

 

Working papers

1. Polsa Pia, Mehta Rajiv, Xiucheng Fan and Jolanta Mazur (2003), Strategic Alliances in International Distribution Channels: A Cross-national Comparative Study of the United States, Finland, the People’s Republic of China, and Poland, in Arts J.W.C., Banerjee S. and Binken J.L.G. (eds.), Global Marketing conference summary, Marketing Science Institute Reports, Working Paper Series, issue 3, no. 03-003
2. Doing Business in China (1995a), together with Ass. Prof. Ingmar Björkman, Ministry of Commerce and Industry, Finland
3. Lindell Pia, (1995b), The Changing Pattern of the Distribution of Consumer Goods in the PRC,  Working Paper Serie C no. 310, Swedish School of Economics and Business Administration

 

National refereed journals

1. Polsa Pia (2003), Relationsmarknadsföringen och Kina (Relationship Marketing and China), Finsk Tidskrift, vol. 10, pp. 712-724 (in Swedish) (JUFO 1)
2. Polsa Pia (2002b), Globalisation for Local Retailing -A Threat or an Opportunity?, The Journal of the Economic Society of Finland, vol. 55, no. 3, pp. 231-235.

 

National book chapters

1. Polsa P. (2010), Kiinalainen kuluttaja: Maosta mammonaan? (Chinese Consumer: From Mao to materialism) In Ed. Outi Luova, Kiinan miljoonakaupungi murroksessa, Turku: Gaudeamus (in Finnish) (JUFO 2)

 

Magazines and non-referee journals

1. Polsa Pia (2020), Black Finland, CERS Blog (CERS blogi: https://blogs.hanken.fi/cers/2020/08/06/black-finland/)
2. Polsa Pia (2020), Muovipussit minimiin – mitä teki kuluttaja, hyötyivätkö yritykset?, CERS and CORE Blog (CERS blogi: https://blogs.hanken.fi/cers/tag/muovipussi/ and  CORE blogi: http://www.collaboration.fi/2020/04/14/muovipussit-minimiin-mita-teki-kuluttaja-hyotyivatko-yritykset/ )
3. Polsa Pia (2018), Theory and practice hand in hand, CERS Blog (CERS blogi: https://www.hanken.fi/en/blog/cers?page=1)
4. Polsa Pia (2018), What's CSR got to do with marketing, CERS Blog (https://www.hanken.fi/en/blog/cers/whats-csr-got-do-marketing )
5. Polsa Pia (2018), Det gränslösa affärslivet (Business without boarders), HANKEN, no. 2, p. 13 (in

Swedish)

6. Polsa Pia (2016), We need more universities in the integration of asylum seekers, Good News from Finland, 24 March (http://www.goodnewsfinland.com/opinion/we-need-more-universities-in-the…)
7. Polsa Pia (2013), Boktipset (Book recommendation), HANKEN, no. 4/13, p. 17 (in Swedish)
8. Polsa Pia (2010), A Gateway to the East and West, Research, A personal note on life at Fudan School of Management, Nordic Centre Annual Report 2009, pp. 16-17.
9. Polsa Pia (2010), Pienet palkat, isot lisät (Low salaries, high benefits), Talouselämä, (in Finnish)
10. Polsa Pia (2010), Kiinalainen vähittäiskauppias (Chinese retailer), Kiina kuvin ja sanoin, no. 2, pp. 18-20 (in Finnish)
11. Helling Oskar, Polsa Pia (2010), Tärkeintä on säästää (Most important is to save), Talouselämä, no. 8, pp. 29 (in Finnish)
12. Helling Oskar, Polsa Pia (2010), Monien markkinoiden maa (The land of many markets), Talouselämä, no. 7, pp. 29 (in Finnish)
13. Helling Oskar, Polsa Pia (2010), Brändi on vakava asia (Brands are serious things), Talouselämä, no. 5, pp. 26 (in Finnish)
14. Polsa Pia (2009), Universitetsreformsgruppen på Hanken (University reform group at Hanken), HANKEN Internt, April, (in Swedish)
15. Polsa Pia (2004a), Kiinan vai Kiinojen markkinat? (A market or markets of China?), PTT-katsaus, no. 2, vol. 22, pp. 43-50 (in Finnish)
16. Polsa Pia (2004b), Globaljättarna slukar handlare i Kina (Global gigants eat up small entrepreneurs in China), Ny Tid, no. 37, p. 21 (in Swedish)

 

CONFERENCE PUBLICATIONS: blind review

Polsa P. and Bor S. Environmental crises; value in collaborative governance, 43rd Annual Macromarketing Conference, July 11-13, 2018, Leipzig, Germany.

Sandberg M. and Polsa P. Macro perspectives on sustainable consumption: a literature review, 41th Annual Macromarketing Conference, July 13-15, 2016, Dublin, Ireland, pp. 355-379.

Sandberg, M. and Polsa, P., Macro perspectives on sustainable consumption: a literature review, in The 4th Nordic Conference on Consumer Research Conference Proceedings, 18-19 May 2016, Aarhus University, Aarhus, Denmark.

Polsa P., Narang R., Soneye A., and Wei Fuxiang, (2014), Cross-Cultural Emic Scale Development in Health Care Service Quality, The 17^th Biennial World Marketing Congress, Academy of Marketing Science, August 4-9, Lima, Peru

Storbacka, K. and Polsa, P. Driving Sales Performance: A Capability View on Solution Business, 20^th 2014 ISBM Academic Workshop, July 30-31, 2014, San Francisco, California, US

Narang R., Polsa P., Soneye A., and Wei F. (2012), Does hospital atmosphere have an impact on perceived health care outcome? A cross-cultural international study in China, Finland, India and Nigeria, IIML International Conference in Marketing, January 12-14, Lucknow, India

Polsa P., Narang R., Soneye A., and Wei Fuxiang, (2011), Cross-Cultural Scale Development in Health Care Service Quality, 15th Cross-Cultural Research Conference, Dec. 11-14,  Kona, Hawaii, US. A4

Polsa P., Spens K., Soneye A. and Antai I., Comparing the perceived quality of private and public health services in Nigeria, 11^th International Academy of African Business and Development, May 19-21, 2010, Lagos Nigeria, Best Paper Award

Storbacka, K. and Polsa, P. Multi-level and Cross-functional Sales Process, 15^th 2009 CBIM/ISBM Academic Workshop, January 16-19, 2009, Atlanta, Georgia, US

Wei Fuxiang, Polsa, P., Spens, K., and Antai Imoh (2007), A Comparison of Health Systems in Finland, The People’s Republic of China and Nigeria,  The International Society of Marketing and Development and The Macromarketing Society Joint Conference, June 2-5, Washington DC, US

Wei Fuxiang, Polsa Pia and Pei Shuyuan (2006), WORK IN PROGRESS: Do Values Matter in Health Care Service Quality Assessment?-an Empirical Study of Hospital Service Quality in the People’s Republic of China, International Conference ICSSSM’06 Services Systems Management, October 25-27, 2006, Troyes, France

Wei Fuxiang, Polsa Pia and Pei Shuyuan (2006), Do Cultural Values Matter in Health Care Service Quality Assessment? –An Empirical Study of Hospital Service Quality in the People’s Republic of China, presented by Polsa in Macromarketing Conference, June 6-8 2006, Queenstown, New Zealand (1-877165-05-0)

Mehta Rajiv, Dubisnky J.Alain, Larsen Trina, Polsa Pia and Mazur Jolanta (2005), International Distribution Channel Leadership Style and the Role of National Culture, in Jan W. Wiktor (ed.) Euromarketing. Companies' strategies on the European market. Materials of the 5th Symposium of International Marketing, Cracow: Cracow University of Economics, Faculty of Management (in Polish) presented by Mazur (83-911355-1-9)

Dubinsky J. Alain, Mazur Jolanta, Mehta Rajiv, Polsa Pia and Xiucheng Fan (2005), Strategic Alliances in International Distribution Channels, in Thomaz Golebiowski and Halina Brdulak (ed.): Company's sustainable development and stakeholder relations, Warsaw: Warsaw School of Economics (in Polish) presented by Mazur (883-7378-173-0)

Polsa P. (2003), Case of Breastfeeding and Milk formula: How can a Non-commodity Compete with a Branded Product in the Era of Information Society? A Social Marketing Perspective, The 8^th International Conference in Marketing and Development, Jan. 4-7^th, Bangkok, Thailand

 

CONFERENCE ABSTRACT PUBLICATIONS: blind review

Sumelius D. and Polsa P. (2018), Encouraging Young Students to Volunteer Through Social Marketing, 4^th European Social Marketing Conference, September 5-7, 2018, Antwerp, Belgium.

Heliskoski J. and Polsa P. (2018), Towards Transformative Service Ecosystems and Social Impact Marketing, 4^th European Social Marketing Conference, September 5-7, 2018, Antwerp, Belgium.

Polsa P. and Press M. (2016), Tracking value imbued in crafts across a global supply chain, Special Session: Value and value creation in conflicting logics, The Consumer Culture Theory Conference, July 6-9, Lille, France, pp. 30-31.

Sandberg M. and Polsa P. (2016), Sustainable Consumption: A Literature Review, The 14^th Biennale ISMD (International Society for Markets and Development), August 9-11, Lima, Peru; pp. 410-412.

Heliskoski J. and Polsa P. Welfare state, child custody and relative poverty 40th Annual Macromarketing Conference, June 25-28, 2015, Chicago, US

Kyyrönen M-M., Liljander V., Fougere M. and Polsa P., The Role of a Business Confederation-owned Infomediary in Constructing CSR, 40th Annual Macromarketing Conference, June 25-28, 2015, Chicago, US

Sandberg M. and Polsa P. The (Re)Production of Discourses about Sustainable Consumption in Marketing Research, 40th Annual Macromarketing Conference, June 25-28, 2015, Chicago, US

Meri-Maaria Kyyrönen, Martin Fougère, Veronica Liljander, Pia Polsa (2015). The role of a business confederation-owned infomediary in constructing CSR. Vastuullisen liiketoiminnan tutkimuspäivät. 11.-12.3.2015. Tampere, Finland

Meri-Maaria Kyyrönen, Martin Fougère, Veronica Liljander, Pia Polsa (2015). The role of a business confederation-owned infomediary in constructing CSR. 7th Annual ARCS (Alliance for Research in Corporate Sustainability) Research Conference. 13.-15.5.2015. Kellogg School of Management, Chicago, US

Meri-Maaria Kyyrönen, Martin Fougère, Veronica Liljander, Pia Polsa (2015). Desperately seeking CSR: How a business confederation-owned infomediary constructs positive business impacts on society. 31^st EGOS Colloquium. 2.–4.7.2015. ALBA Graduate Business School/ The American College of Greece, Ateena, Greece.

Kauppinen-Räisänen H. and Polsa P. A mixed-methods approach for understanding the impact of packaging color, Eleventh International Congress of Qualitative Inquiry, May 20-23, 2015, Urban-Campaign, US

Polsa P. and Lindeman S. (2011), Research among vulnerable groups of society, 36th Annual Macromarketing Conference, June 5-8, 2011, Williamsburg, US

Polsa P. (2011), From Trustworthiness to Truthfulness, presented at Seventh International Congress of Qualitative Inquiry, May 18-21, 2011, Urban-Campaign, US

Hellen K. and Polsa P. (2011), Interpreting Interpretivistic and Realistic Meaning in Qualitative Data, Seventh International Congress of Qualitative Inquiry, May 18-21, 2011, Urban-Campaign, US

Polsa P. and Lindeman S. (2011), Researching Vulnerable, Seventh International Congress of Qualitative Inquiry, May 18-21, 2011, Urban-Campaign, US

Bonsu S.K. and Polsa P. (2010), Local Resource Mobilization for Poverty Alleviation: a Supply-Side Perspective for the BoP Strategy, presented at Ten Years of War Against Poverty, Chronic Poverty Research Centre, September 8-10, 2010, University of Manchester, Manchester, UK

Kaunonen A., Polsa P., and Fan Xiucheng (2010), Industrial buyer-seller relationship process models and guanxi, presented at Institute for the Study of Business Markets Academic Conference 2010: Advances in B-to-B Marketing, August 11-12, 2010, Harvard Business School, Boston, US

Bonsu S.K. and Polsa P. (2010), Marketing and Neo-Liberal Governmentality at the Base-of-the-Pyramid, presented at The 11^th International Society of Markets and Development Conference, January 5-8, 2010, Hanoi, Vietnam

Polsa P. and Fan Xiucheng (2010), Globalization for Local Retailing: Threat or Opportunity? The Case of Guilin in China, presented at The 11^th International Society of Markets and Development Conference, January 5-8, 2010, Hanoi, Vietnam

Bonsu S.K. and Polsa P. (2009), Power, Poverty, and Consumer Strategies for Marketing and Corporate Social Responsibility at the Base-of-the Pyramid, presented at The 14^th Biennial World Marketing Congress, Academy of Marketing Science, July 22-25, 2009, Oslo, Norway

Polsa P. and Bonsu S.K. (2009), Inclusive Capitalism: Local Resource Mobilization at the BoP, Interactive Paper at the Annual Meeting of Academy of International Business, June 27-30^th, San Diego, US

Polsa P. (2009) A Crossing-Dialogue Approach for International Research, presented at Fifth International Congress of Qualitative Inquiry, May 20-23, 2009, Urban-Campaign, US

Polsa P. (2007) Cross-cultural Qualitative Research: Equivalence and Disparity in Comparative Studies, presented at Third International Congress of Qualitative Inquiry, May 2-5, 2007, Urban-Campaign, US

Polsa Pia (1996), Distribution Structure and Power -A Case of Consumer Goods in the People’s Republic of China, Competitive Paper at the Annual Meeting of Academy of International Business, October 26-29^th, Banff, Canada

Lindell Pia (1995), The Changing Pattern of the Distribution of Consumer Goods in the PRC, Forum Paper at the Annual Meeting of Academy of International Business, November 15-18^th, Seoul, South Korea

 

CONFERENCE POSTER-SESSIONS

Heliskoski, J. and Polsa, P. Identifying the Need for Upstream Social Marketing in Child Welfare Services, 3^rd European Social Marketing Conference, September 21-23, 2016, Helsinki, Finland.

 

CONFERENCE PRESENTATIONS

Simons, E. and Polsa P. Social Enterprises, a Comparison between Finland and UK, FinSERN3 conference, November 8, 2016, Helsinki, Finland

Polsa, P. Time and research in the People’s Republic of China and India, Panel at the Vaasa Conference on International Business, August 24-26, 2011, Vaasa, Finland

Polsa, P. Overview of China’s Trade and Foreign Direct Investment (FDI) in Africa 1979-2008, Panel at the Annual Meeting of Academy of International Business, June 27-30^th, 2010, Rio de Janeiro, Brazil

Polsa, P. Overview of China’s Trade and Foreign Direct Investment (FDI) in Africa 1998-2008, 11^th International Academy of African Business and Development, May 19-21, 2010, Lagos Nigeria

Storbacka, K. and Polsa, P., Sales as a Multi-Level and Cross-Functional Process, the Houston Conference on Selling and Sales Management, April, 2-4, 2009, Houston, Texas, US, presented by Storbacka and Polsa

Polsa, P., Liljander, V. and Holmberg, M. (2007), Sub-brand’s Influence on Brande Image: Does a Branded Twice Annual Campaign Affect Department Store Image?, in Intangible Economies: Brand, Corporate Image, Identity & Reputation in the 21^st Century, ed. TC Melewar, London: the Academy of Marketing- Brand, Identity and Corporate Reputation SIG, September 12-13, Brunel Universtiy, London, UK, presented by Polsa.

Gummerus J. and Polsa P., (2004), Cross-cultural Issues in Internet Marketing Research: Review and Assessment of Methodologies, 1992-2002, at European Marketing Association Conference, EMAC, May 18-21^st, Murcia, Spain, presented by Gummerus and Polsa

Mehta R., Polsa P., Mazur J. and Fan Xiucheng (2003), Strategic Alliances in International Distribution Channels: A Cross-National Comparative Study of United States, Finland, The People’s Republic of China, and Poland, accepted for presentation The Global Marketing Conference, Marketing Science Institute, June 8-10, Noordwijk, the Netherlands, presented by Polsa

van Riel A., Semeijn J., Liljander V. and Polsa P., (2003), Consumer Evaluations of Store Brand Quality: Effects of Product Category and Store Image -A Cross-Cultural Study, at 10^th International Conference on Recent Advances in Retailing and Service Science, EIRASS, August 7-10, Portland, Oregon, USA, presented by van Riel

Polsa P. (2002), Cross-Cultural Qualitative Research: Equivalence and Disparity in Cross-cultural Studies, Academy of Marketing Science, 2002 Multicultural Marketing Conference, June 26-28^th, Valencia, Spain

Liljander V., Polsa P., van Riel A. and Semeijn J. (2002), Car Dealer Perception of and Reactions to Structural Changes in the Car Retail Market - A Cross-cultural Study, at 9^th International Conference on Recent Advances in Retailing and Service Science, EIRASS, August 16-19^th, Heidelberg, Germany, presented by Semeijn

Mehta R., Larsen T., Rosenbloom B., Polsa P. and Mazur J. (2000), Leadership, Cooperation and Performance in International Marketing Channels: An Empirical Investigation of the United States, Finland and Poland at the Academy of Marketing Science Conference, 24^th-27^th May, Montreal, Canada, presented by Larsen

Johanson M., Polsa P. and Törnroos J.-Å. (1999), Business Networks in Different Cultural Contexts: Western-Russian-Chinese, at the 15^th IMP-Conference, 2^nd-4^th Sept., Dublin, U.K., presented by Johanson and Törnroos

Bonsu K. Samuel and Polsa Pia (1998), Relationship Marketing Development in High-Context, Multicultural Settings: Case Studies from Ghana and the People’s Republic of China (PRC) at the Academy of Marketing Science, 1998 Multicultural Marketing Conference, September 17-20^th, Montreal, Canada, presented by Bonsu and Polsa

Relationship Marketing and China – A Case of a Single Country Study at 2^nd  International Conference on Cross-National and Cultural Research in Marketing, September, 2006, Dortmunt, Germany

Cross-cultural Qualitative Research: Equivalence and Disparity in Cross-cultural Studies at 1^st  International Conference on Cross-National and Cultural Research in Marketing,, June 7-8^th, 2005, Nijmegen, Netherlands

A Crossing-Dialogue Approach –Conducting Independent Local Study in the People’s Republic of China at Workshop on Fieldwork Methodology and Practice in China, The Nordic Institute of Asian Studies (NIAS), Oct. 2-3^rd, 2003, Copenhagen, Denmark (for abstracts see http://www.nias.ku.dk/chinafieldwork)

Interviewing Local Retailers and Wholesalers and Collecting Questionnaires from them in Guilin, Guanxi –Fieldmethods Used in Distribution Channels Research within Marketing Discipline at Postgraduate Workshop on Fieldwork Research Methods in Contemporary Chinese Society, Sept. 18-20^th, 2000, Oxford, UK

Impact of Changes of Power to the Structure of the Distribution Network at 6^th Nordic Workshop on Interorganizational Research, Norwegian School of Management, School of Marketing, August 23-25^th, 1996, Oslo, Norway

Activities Between the Actors in the Distribution Network of Consumer Goods in the PRC at the Fifth International Conference on Marketing and Development, June 23-25^th, 1995, Beijing, the People’s Republic of China

Distribution of Consumer Goods in the PRC at Annual Doctoral Tutorial in Marketing at University of Jyväskylä, November 21-22^nd, 1994, Jyväskylä, Finland

Distribution of Consumer Goods in the PRC at Doctoral Tutorial at European International Business Association (EIBA), University of Warsaw, International Management Center, December 11-13^th, 1994, Warsaw, Poland

Distribution of Package Good Product in the People’s Republic of China at Workshop and Tutorial in East-West Business, Kauppatieteellisen alan jatkokoulutustoimikunta ja Itäkaupan tutkimus-ja koulutusyksikkö at Turku Business School, April 28^th , 1993, Turku, Finland

                                                        

ONGOING RESEARCH PROJECTS

CORE Academy of Finland Strategic Council Project

WP5 in the project– Value creation between business and society together with Tampere University of Technology and Sanne Bor from Hanken, Data collection underway, 1 conference paper published

 

Responsible marketing:

Inclusive Capitalism; Business Models to Poor Consumers and Entrepreneurs, Sammy Bonsu, Ghana Institute of Management & Public Administration, 1 journal publication, 5 conferences papers published

Global leadership for social change with Deb Kemper, consultant, data collected, 1 paper drafted

 

Relationship marketing:

Relationship Marketing in an International Context and China, Fan Xiucheng, Fudan University, Anna Kaunonen, 2 conference papers published, 1 domestic paper published, Industrial Marketing Management Special Issue submission March 14, 2019

 

Methods:

Coding in qualitative research with Elfried Penz, Wirtschaftsuniversitat, data collected, 1 paper draft

 

Services:

Service Quality in Hospitals: a cross-national study, with Professor Wei  Fuxiang, Tianjin University of Commerce, Ritu Narang, Lucknow University, Alabi Soneye, University of Lagos, Karen Spens, Imoh Antai, HANKEN, data collected, 3 journal publications, 6 conference publications, financed by Liikesivistysrahasto (2006) och Näringslivets fond (2009) samt Hanken fonder (2011)

 

Impact of Change of Power to the Structure of the Distribution Network in the People’s Republic of China, comparison Guilin vs. Tianjin, co-operation with  Professor Fan Xiucheng, FudanUniversity, data collected, 1 journal article published, financed by Liikesivistysrahasto (2003 and 2004)

 

TEACHING AT HANKEN SCHOOL OF ECONOMICS

Ph.D. level:

Examiner Advanced Methods in Qualitative Research, WU Vienna University of Economics and Business, May 11th -12th May, 2017 and October 22nd  – 23th 2018, together with Elfriede Penz, ERASMUS exchange

Examiner and creator of Methods and Methodology in Cross-Cultural Research, KATAJA, together with Professor Edwin Nijssen, Professor Hartmunt H. Holzmueller, Assistant Professor Laura Tarvik, Professor Thomas Salzberger, 2010 co-operation between Fudan University, Nordic Centre at Fudan university, Shanghai University and KATAJA

Examiner and creator of Methods and Methodology in Cross-Cultural Research, KATAJA, together with Professor Edwin Nijssen, Professor Hartmunt H. Holzmueller, Assistant Professor Alain de Beukelaar, Professor Thomas Salzberger, 2005, 2007, 2009, 2011

Instructor of exercises for LISREL 8.0 models  2001

Examiner and creator Methods and Methodology in Cross-Cultural Research, Swedish School of Economics and Business Administration and KATAJA, together with Professor Saeed Samiee and Professor Fan Xiucheng, 2003

 

Advanced, Master’s level:

Course Designer and Examiner of Qualitative Research Methods in Marketing 2006, 2007, 2009, 2011, 2014, 2015, 2016, 2017, 2018, 2019, 2020

Examiner of Kvalitativa forskningsmetoder i marknadsföring 2006, 2007 (Qualitative Research Methods in Marketing in Swedish)

Examiner of Advanced International Marketing 2000 (together with Assistant Richard Owusu, Department of Marketing), 2001 (alone)

Examiner of Business in China 1997 (together with Professor Ingmar Björkman, Department of Management and Organization), 1998

Examiner of The Strategic Economic Environment and Marketing in East and Southeast Asia 2001, 2002, 2003 (together with Professor Hans-Christian Blomqvist, Department of Economics)

Business in East- and Southeast Asia, Guest Lecture, HANKEN School of Economics, 1999, 2000

 

Intermediate, Bachelor’s level:

Course Designer and Examiner of Finnish Business Culture 2016, 2017, 2018, 2019, 2020 (course for asylum seekers)

Examiner of Corporate Social Responsibility 2011, 2013, 2014, 2015, 2016, 2017, 2018, 2019 (together with Nikodemus Solitander, Department of Marketing)

Examiner of Business-to-Business marketing 2011

Examiner of International Marketing 1996, 2001, 2002 (together with Martin Fougere, Department of Marketing), 2004

Instructor of exercises for Marketing of Services 1994 (research reports)

Instructor of exercises for Proseminar, research seminars  1995, 1997, 1998, 2001, 2002, 2004, 2013, 2014

Instructor of exercises for Research Methods in Marketing 2001 (Exploratory Factor Analysis), 2003 (Qualitative methods), 2004 (Focus Group Interviewing and Observations),

 

EXECUTIVE TRAINING AND POST-EXPERIENCE TEACHING

Omnia, Social marketing training, 2017, 2018, 2019

Training program for Ministry of Social Affairs and Health, (MSAH ) Finland Kärkihankevalmentamo for 9 key projects with Sitra 2016-2018

Lectures at Hanken Business Lead for asylum seekers and companies who take asylum seekers as interns, 2016, 2017, 2018 twice, 2019 twice

Academic Advisor of Provalue Management Consultancy Co., Beijing, China.

China Business Program, Consumer Behaviour and Marketing in China, at University of Oulu, November 28, 2008; May 12, 2007 (one day schedule)

 

EMBA AND EMBA:

EMBA International Module in Shanghai, HANKEN School of Economics, 2009, 2010, 2015, 2018, 2019,

Consumer Behaviour of Less Affluent, MBA, Tianjin Normal University, 2011

Contemporary Service Business Challenges, MBA, HANKEN School of Economics, 2011

Cross-Cultural Marketing Module, MBA, HANKEN School of Economics, 1999, 2000

 

INTERDISCIPLINARY COURSES:

Corporate geography, CSR: Corporate Social Responsibility 2011, 2013, 2014, 2015, 2016, 2017, 2018, 2019 (together with Nikodemus Solitander, department of corporate geography),

International Marketing 2002 (together with Martin Fougere, department of corporate geography),

Management and organization: Business in China 1997 (together with Professor Ingmar Björkman, department of management and organization)

Economics: The Strategic Economic Environment and Marketing in East and Southeast Asia 2001, 2002, 2003 (together with Professor Hans-Christian Blomqvist, department of economics)

 

TEACHING AT OTHER UNIVERSITIES

Advanced Methods in Qualitative Research for Ph.D. students, WU Vienna University of Economics and Business, May 11th -12th May, 2017 and October 22nd  – 23th 2018, together with Elfriede Penz

Doing Business in China, Nordic Centre at Fudan University, June 18^th-24^th, 2010, August 10^th-14^th , 2009, July 9^th-12^th, 2016, July 7^th-21^st, 2017 Shanghai, the People’s Republic of China, together with Can-Seng Ooi from Copenhagen Business School

Doing Business in China, Nordic Centre at Fudan University, June 30^th –July 4^th, 2008, Shanghai, the People’s Republic of China

Consumer Behaviour and Distribution Channels in China, University of Oulu, China Business Programme, November 28^th, 2008; May 11^th, 2007, Oulu

Qualitative Research Methods in Marketing, Management School, Tianjin Normal University, 22^nd June-6^th July, 2007, Tianjin, the People’s Republic of China

Business in China (2 credit units; advanced, Master’s level; 20 hours), Lappeenranta University of Technology, International Business and Technology Management, 1997, 1998, 1999, 2000, 2001 (twice), 2002, 2003, 2004

Business in China (2-5 credit units; advanced, Master’s level; 20 hours), Vasa University,1999, 2000, 2002

Consumer Behaviour and Marketing in Asia, Lectures 4 hours (advanced, Master’s level), Nation-wide course Business in East and Southeast Asia, 1999, 2000, 2001, 2002, 2003

Cross Cultural Business / Asia, Guest Lecture, Mercuria Business School, 26^th February, 1998, 16.30-18.00 p.m.

Business in China (2-5 credit units; advanced, Master’s level; 20 hours), Vasa University and Swedish School of Economics and Business Administration in Vasa, 1998

Market Entry Case Study (advanced, Master’s level), Helsinki University of Technology, 25^th November, 1998, 14.15-18.00 p.m.

Services Marketing at Seminar on Experimental Marketing Management, Marketing College in Ho Chi Minh City, January 9-10^th, 1996, Ho Chi Minh City, Vietnam

 

PUBLICITY:

1. 2020: Vasabladet, Oatlyreklamet väcker kännslor, in Swedish (30.10.20 page 19)
2. 2020: Missade du Club Fakta? Ingen fara här kan du haka på det självrannsakande klubbsnacket om livet efter viruset in Östnyland by May Wikström 7.5.2020 15:30 uppdated 8.5.2020 08:51https://www.ostnyland.fi/artikel/missade-du-club-fakta-ingen-fara-har-kan-du-haka-pa-det-sjalvrannsakande-klubbsnacket-om-livet-efte/ in Swedish
3. 2019: Pia Polsa about research and teaching-Video: https://vimeo.com/377030321 -Pswd: 4Macromarketing2020
4. 2019: MTV (Finnish national News): Comments on CSR and climate change (27.12.2019, 19.00 and 21.00), in Finnish https://www.mtvuutiset.fi/artikkeli/mtv-uutisten-kysely-monet-suomalaisyritykset-ovat-valmiita-toimimaan-ympariston-hyvaksi-ilmastonmuutos-on-pian-meidan-jokaisen-takapihalla/7673306#gs.s5a1np
5. 2019: MTV (Finnish national News): Comments on CSR and climate change (20.12.2019, 19.00 and 21.00), in Finnish https://www.mtvuutiset.fi/artikkeli/mtv-uutisten-kysely-suomalaisfirmoille-paljastaa-voiton-maksimointi-olennaisempaa-kuin-tyopaikkojen-sailyttaminen-henkilostosta-huolehtiminen-silti-tarkeinta/7664808#gs.s56wd2 https://www.mtvuutiset.fi/artikkeli/mtv-uutisten-kysely-suomalaisfirmoille-paljastaa-voiton-maksimointi-olennaisempaa-kuin-tyopaikkojen-sailyttaminen-henkilostosta-huolehtiminen-silti-tarkeinta/7664808#gs.s56wd2
6. 2019: TV-Nytt (Swedish national News): Comments on Nobel Prize in Economics winners, Banerjee, Duflo and Karmer (21.10.2019, 19.30 pm), in Swedish https://arenan.yle.fi/1-4575466
7. 2018: TV-Nytt, (Swedish national News): Comments on Christmas presents and sustainability  (14.12.2018 19 p.m.), in Swedish
8. 2018: TV-Nytt, (Swedish national News): Comments on Black Friday and sustainability (23.11.2018 19 p.m.), in Swedish
9. 2018: Markkinointi&Mainonta: Erilaisuus on pääoma, in Finnish (page 4 04/2018)
10. 2018: Yle Nyhteterna: Rasha Ibrahims familj får stanna i Finland (https://svenska.yle.fi/artikel/2018/04/05/rasha-ibrahims-familj-far-stanna-i-finland?utm_source=twitter-share&utm_medium=socialhttps://svenska.yle.fi/artikel/2018/04/05/rasha-ibrahims-familj-far-stanna-i-finland?utm_source=twitter-share&utm_medium=social) in Swedish
11. 2018:Västranyland (local newspaper): Rasha Imbrahim fick positivt besked (https://www.vastranyland.fi/artikel/rasha-ibrahim-fick-positivt-besked/) in Swedish
12. 2017: Tieteentekijöiden liitto 50-50 tieteentekijää: Tiedemaailmassa näkyy turha teorian ja käytännön vastakkainasettelu (https://50tieteentekijaa.fi/tieteentekija/pia-polsa/) in Finnish
13. 2016: Huvudstadbladet 28.4.: Hanken vill satsa på integration – ordnar affärskurs för asylsökande (https://www.hbl.fi/artikel/hanken-vill-satsa-pa-integration-ordnar-affa…) in Swedish
14. 2016: Yle Nyheterna, (Swedish National News): Ett första möte med det tysta finska arbetslivet (http://svenska.yle.fi/artikel/2016/04/28/ett-forsta-mote-med-det-tysta-finska-arbetslivet) in Swedish
15. 2016: Radio X3M: Över havet till Hanken (http://svenska.yle.fi/artikel/2016/05/03/over-havet-till-hanken) in Swedish
16. 2015: Aalfatv, Tenhusen vieraana lehtori Pia Polsa ― torstaina 11.6. klo 20.00 in Finnish
17. (http://alfatv.fi/tenhusen-vieraana-lehtori-pia-polsa-%E2%80%95-torstaina-11-6-klo-20-00/)
18. 2015: Liikesivistysrahasto Vuosikertomus (http://www.digipaper.fi/liikesivistysrahasto/127407/)  in Finnish
19. 2014: Radio Vega, Yle (Finnish Radio Channel) Radar, programmet för undersökande journalistik i 5.12 kl.11:03 (http://arenan.yle.fi/radio/2427979) in Swedish by Pekka Palmgren
20. 2013: Shanghai Business Review, July, vol. 10, issue 6, an article written by Iliana Foutsitzis Enhanced Responsibilities, No Longer just a corporate form of charity, Corporate Social Responsibility has evolved into a strategy of business development that aims to reap financial rewards
21. 2013: Västra Nyland, an article written by Jonny Öhman, 4 July, Två hem –två lander –två kulturer, (Two homes –two countries –two cultures), in Swedish
22. 2013: Morry Morgan Insights, ClarkMorgan Ltd: http://i.youku.com/u/id_UMzg3MTQ3NTgw
23. 2012: Shanghai Business Review, May, vol. 9, issue 5, an article written by Anna Zhang, Learning China, Why aren’t the world’s business leaders conquering China?
24. 2012: Rethink, Stora Enzo, Vol. 5, an article written by Jenita Sillanpää and Eeva Taimisto, A Land of Opportunity.
25. 2011: Radio Vega, Yle (Finnish Radio Channel), Samtal om Livet (Talking about Life) (http://areena.yle.fi/audio/1321968502644) in Swedish by Camilla Kivivuori
26. 2011: Västra Nyland, an article written by Annika Wasström, 5 Nov., Karisbo rektor för högskola i Shanghai (From Karis to Shanghai as a dean of an university), in Swedish
27. 2011: Finnish National TV, programme Min Morgon,
28. 2010: Hanken Newsletter, no. 4-10, Hanken and Chinese Top University Fudan sign bilateral agreement
29. 2010: Hanken, no 2/10, an article written by Bo Ingves, Kina är många sanningar (China is many truths), in Swedish
30. 2010: Yrittäjä, 14 May, an article written by Pentti Saloinen, Maosta markkinatalouteen (From Mao to market economy), in Finnish
31. 2010: Talouselämä, no 5., an article written by Pekka Lähteenmäki, Kiina sanelee säännöt (China sets the rules), in Finnish
32. 2009: Radio Extrem, Västra Nyland, Yle (Finnish Local Radio channel), interview concerning situation of refugees in Finland, (5.3. 2009, 5.42 a.m.) (http://www.svenska.yle.fi/nyheter/artikel.php?id=152602) in Swedish by Monika Slotte-Wallenius
33. 2009: Västra Nyland, an article written by Malin Wikström, 5 March, Den nationella identiteten allt mindre viktig, Olika kulturer smälter samman (National identities are less important, different cultures melt together), in Swedish
34. 2008: Hankeiten, Svenska Handelshögskolans Studentkår, 02, An article written by Lauri Peltonen and Linn Sandbacka, En god föreläsning (A good lecture), in Swedish
35. 2006: Radio Extrem, Västra Nyland, Yle (Finnish Local Radio channel), interview concerning quality of Chinese products (27 Feb., 2006, 16.30 p.m.) in Swedish by Jessica Nyström
36. 2005: Västra Nyland, an article written by Johanna Lemström, 14 Sep. 2005, Hon beundrar kinesernas inställning till tillvaron (she admires Chinese way of being), in Swedish
37. 2005: Radio Extrem, Yle (Finnish National Radio channel), interview concerning general issues about China (12 October, 2005, 12.20 a.m.) in Swedish by Pekka Pahlmgren
38. 2004: Finnish National TV, programme 360 grader, interview concenring the economic development of People’s Republic of China  (in Swedish)
39. 2003: Kauppalehti, an article written by Mia Jouslehto, 5 Feb. 2002, Autoliikkeet odottavat kovaa huoltokilpailua (Cardealers expect fierce service competition), in Finnish
40. 1999: Finnish National TV, programme 360 grader, interview concerning the tenth anniversary of Tia men 1989 happenings (in Swedish)
41. 1998: Uutislehti 100, Tutkimus: Hyvät suhteet ratkaisevat Kiinassa (Research: Good relationships make difference in China), 11 Dec. 1998, in Finnish
42. 1998: Etelä-Suomen Sanomat, Väitös selvitti: Suhteilla menestyy Kiinassa (Reseach uncovered: Relationships make success in China), 11 Dec. 1998, in Finnish
43. 1994: Credo, Pia Lindell kurkisti Kiinan sydämeen (Pia Lindell jumped into the heart of China), no. 3, pp. 6-10 (in Finnish)

 

INVITED SPEAKER:

1. Key note speak at International e-seminar on changing paradigm in marketing University of Lucknow via Zoom 7.6.2020 about Sustainable marketing, https://youtu.be/6naqb6VXfUY
2. Club fakta Webinar Om världen efter coronakrisen (World after corona crises) 6 May 2020 18.30 p.m. https://www.facebook.com/groups/clubfakta/ (in Swedish)
3. Presentation at Macromarketing Workshop 12.11.2019 IE Business School IE University Madrid
4. Presentation at Annual GSOM Emerging Markets Conference 3-5.10. 2019, St Petersburg
5. Commentary at Sitra; 18^th May, 2018 about SHIF Kestävien ratkaisujen markkinointimalli (Marketing tool for sustainable solutions): https://www.sitra.fi/tapahtumat/kestavien-ratkaisujen-shift-markkinoint…
6. Key note speak Hanaholmen/SNS/Embassy of Sweden in Helsinki; 8^th Februrary, 2017 about Labour Market Integration
7. Key note speak at Sitra/Soste: 25^th January, 2016, about Social Marketing
8. FIBS breakfast seminar at Aalto University: 11^th February, 2015, Diffused Capitalism: Local Resource Mobilization at Emerging Markets
9. Ekenäs Gymnasium (High School): autumn, 2014, Chinese Culture
10. Tianjin Normal University MBA Opening Ceremony speech and lecture: autumn 2011
11. Ekenäs Gymnasium (High School): autumn, 2010, Chinese Culture
12. Shanghain Suomalaiset at Finnish Consulate: 6^th June, 2010, Less Affluent, Neglected Consumers and Producers, A Business Opportunity?
13. Pääkaupunkiseudun päättäjät (Mayors of major cities in Finland): 7 May, 2010, Less Affluent, Neglected Consumers and Producers, A Business Opportunity?
14. Lund University in Shanghai: 31^st May, 2010, Less Affluent, Neglected Consumers and Producers, A Business Opportunity?
15. Shanghain Suomalaiset at Finnish Consulate: 26^th March, 2010, From Mao to Materialism, Chinese Consumer Behavior
16. International Management Class and Master of Science class from BI at Fudan: 6 March, 2010, From Mao to Materialism, Chinese Consumer Behaviour
17. Tianjin Normal University: 2 March, 2010, Less Affluent, Neglected Consumers and Producers, A Business Opportunity?
18. BI at Fudan: 26 February, 2010, Customer Relationship Management in Chinese Context in Shanghai
19. Nordic Centre at Fudan, Danish, Finnish, Norwegian and Swedish Chamber of Commerce in Shanghai: 9 November, 2009, From Mao to Materialism, Chinese Consumer Behaviour
20. Nordic Centre at Fudan and Arctic Securities: 18 October, 2009, Markets within the Market, Diversity of Chinese consumers, Neglected Consumers and Producers
21. NOVIA Polytechnic: 4 March, 2009, In Our Global Era, Does Culture Matter Any More?
22. Handelsgillet: 23 October, 2008, Ökad concentration inom handel och näringsliv –sunda och osunda följer (Increased concentration of retailing and business –healthy or unhealthy consequences), in Swedish
23. Ekenäs Gymnasium (High School): 6 October, 2008, Chinese Culture
24. Finnish Parliament, Tutkas: 5 March, 2008, China’s forgotten consumers and produces: An opportunity for Finland?
25. Sydväst Polytechnic: 23 February, 2006, Sustainable Development with China
26. Ekenäs Gymnasium (High School): 1 February, 2006, Chinese Culture
27. Sydväst Polytechnic: 18 November, 2005, China phenomenon – exchange students’ realities
28. Tianjin University of Commerce: January 2004, International Distribution Channels
29. Suomi Kiina Seura ry.: April 2004, Relationship Marketing in China
30. CERS: April 2003, Cultural Competence
31. Suomi Kiina Seura ry.: April 2003, Relationship Marketing in China
32. Nankai University: May 1996, International Marketing

 

OTHER ACADEMIC ACTIVITIES:

Opponent for doctoral thesis manuscript:

• 2017: Tytti Näre, Co-creation of inclusive business in low-income contexts, Aalto University
• 2016: Mikko Laamanen, A theory of collective-conflictual value creation, Hanken
• 2006: Karolina Wäger, The Nature of Learning about Customers in a Customer Service Setting, a Socio-Cultural Study of Frontline Contact Persons, Hanken
• 2005: Oskar Korkman, Customer Value Formation in Practice, A Practice-Theoretical Approach, Hanken
• 2003: Maria Sääksjärvi, Customer Evaluation of Hybrid Innovations, Hanken

 

Tutor at national tutorials:

• 2016: Marketing tutorial, May
• 2010, 2009, 2008: The Finnish Graduate School of Service and Relationship marketing,
• 2010: The Finnish Graduate School of International Business tutorial, 1-2 November
• 2006: The Finnish Graduate School of International Business tutorial, 13-14 November
• 2002: Marketing tutorial, 14-15 November
• 2002: The Finnish Graduate School of International Business tutorial, 18-19 November

 

RESEARCH GRANTS:

 

 

VISITING SCHOLARS’ FINANCING: