Staff Mika Gabrielsson

Mika Gabrielsson

Title
Professor
Department

Marketing (Helsinki)

Latest publications
Navigating networks
2026,International Business Review,vol. 35,no. 2,
Introduction to the Minitrack on AI, Platforms, and Ecosystems in Digital Services
2026,pp. 973-973.
Improvisation in internationalization decision-making
2026,Journal of World Business,vol. 61,no. 3,
Transformation from interpersonal to interorganizational relationships
2026,Industrial Marketing Management,vol. 134,pp. 27-48.
Institutional Value-Based Selling (IVBS): Linking Value Quantification, Institutional Learning and  Commercialization in B2B Sustainability
2026,
AI in International Marketing
2026,pp. 990-999.
Monetizing Sustainability in B2B: A Systematic Review
2025,
The Influence of Entrepreneurial Mindsets and Business Model Practices on Firm Internationalization
2025,Management International Review,vol. 65,no. 2,pp. 239-274.
Selling Sustainability in Industrial Markets: Profitability Barriers
2025,
Two decades of research on digitalization, entrepreneurship, and internationalization
2025,International Business Review,vol. 34,no. 4,