Man Yang, D.Sc. (Econ.), joined Hanken School of Economics as an Assistant Professor (tenure track) in Management and Organisation in August 2019. She was promoted to Associate Professor with tenure in February 2024. Man serves as a member of the DEI (diversity, equity and inclusion) Committe 2023-2024 and a member of the University Collegium 2024-2026.
Her teaching includes advanced level course Managing Sustainable Business Development (5 ECTS), basic intermediate level courses International Business (6 ECTS) and Sustainable Entrepreneurship (6 ECTS). She also teaches Week 1 of a five-week MOOC Entrepreneurship for Sustainable and Wellbeing in an Era of Digitalisation. Man supervises doctoral research and master theses. She gives guest lectures in other educational institutions (university, high school) on international entrepreneurship, sustainable entrepreneurship, and circular economy.
Man's current research interests include sustainable entrepreneurship and entrepreneurial ecosystems (Principal Investigator of the Academy of Finland 2020-2023 postdoctoral research project, 267 340 EUR), female entrepreneurship, international entrepreneurship, and entrepreneurial marketing. Her doctoral research at the University of Vaasa (2013-2017) studied decision-making and entrepreneurial marketing in international business.
Her work has been published in leading journals, such as Industrial Marketing Management, International Business Review, International Marketing Review, Journal of International Marketing, Strategic Entrepreneurship Journal, among others. The paper about Bringing Nordic Slush to Asia was one of three short-listed papers for the International Business Review Best Paper Award 2020. The article From tensions to synergy: Causation and effectuation in the process of venture creation is one of the 10 top-cited articles published in Strategic Entrepreneurship Journal 2022-2023.
Man has published book chapters on the ecosystem approach to responsibility, and developing sustainable entrepreneurial ecosystems. She also communicates her research in outlets intended for the public, such as Good News from Finland and Vaasa Insider.
She was a visiting research fellow at Copenhagen Business School in autumn 2022. During her academic career, she made short-term research visits to Huazhong University of Science and Technology, Nanjing University, Sun Yat-Sen University in China, Leuphana University of Lüneburg in Germany, Stockholm School of Economics, the University of Southern Denmark (Odense), and the University of Groningen (Campus Fryslân) in the Netherlands.
Man has several years of industrial experience in the global shipping industry. She worked for the energy solution provider WE Tech Solutions in marketing communications (part-time, 2013-2017).
