Staff Henrik Virtanen

Henrik Virtanen

Title
Affiliated Researcher
Department

Marketing (Vaasa)

Latest publications
Striking the right balance in tension management
2022,Journal of Business & Industrial Marketing,vol. 37,no. 13,pp. 33-47.
Marknadsföringen har en avgörande roll i förändringsarbetet
2022,Ekonomiska Samfundets Tidskrift,vol. 2022,no. 3,pp. 24-29.
Management of tension in coopetition between small and medium-sized firms
2021,pp. 11-31.
Coopetition as a service innovation strategy
2021,pp. 309-312.
How Can Interactivity Be Facilitated in a Massive Open Online Course?
2020,Nordic Journal of Business,vol. 69,no. 3,pp. 24-46.
Learners’ experiences of interactivity in a massive open online course Case: Principles of Service Management
2019,
The Effect of Social Media Marketing Implementation on Marketing Practices in SMTEs
2018,
Tension management in coopetition between small- and medium-sized manufacturing firms
2018,pp. 45-48.
Organizing for success: Finnish export partner groups in focus
2017,Nordic Journal of Business,vol. 66,no. 3,pp. 177-199.
Follow for follow: marketing of a start-up company on Instagram
2017,Journal of Small Business and Enterprise Development,vol. 24,no. 3,pp. 468-484.