Staff Henrik Virtanen

Henrik Virtanen

Title
Affiliated Researcher
Department

Marketing

Selected publications
The Effect of Social Media Marketing Implementation on Marketing Practices in SMTEs
How Can Interactivity Be Facilitated in a Massive Open Online Course?
Nordic Journal of Business,vol. 69,no. 3,pp. 24-46.
Striking the right balance in tension management
Journal of Business & Industrial Marketing,vol. 37,no. 13,pp. 33-47.
Follow for follow: marketing of a start-up company on Instagram
Journal of Small Business and Enterprise Development,vol. 24,no. 3,pp. 468-484.
Learners’ experiences of interactivity in a massive open online course Case: Principles of Service Management
Coopetition as a service innovation strategy
pp. 309-312.
Coopetitive service innovation
Journal of Business and Industrial Marketing,vol. 39,no. 13,pp. 233-248.
Tension management in coopetition between small- and medium-sized manufacturing firms
pp. 45-48.
Management of tension in coopetition between small and medium-sized firms
pp. 11-31.
Marknadsföringen har en avgörande roll i förändringsarbetet
Ekonomiska Samfundets Tidskrift,vol. 2022,no. 3,pp. 24-29.