Staff Helena Liewendahl

Helena Liewendahl

Title
Affiliated Researcher
Hanken room

F 2.19

Department

CERS - Centre for Relationship Marketing and Service Management (Helsinki)

Latest publications
Employee alignment with conscientious brand promises: Exploring participatory mechanisms of brand promise co-creation
2025,Journal of Brand Management,
Service Design-inspired Internal Marketing for Employee Alignment with Promises
2024,
Co-worker oriented alignment with value propositions : The CO-VAL mode
2023,
Frontline employees’ motivation to align with value propositions
2019,Journal of Business & Industrial Marketing,vol. 35,no. 3,pp. 420-436.
Bottom-up branding of sustainable food
2019,
Viltkött direkt från jägarna? Riistanlihaa suoraan metsästäjältä?
2019,
Sustainable Digital Food Trails
2019,
Employee Motivation for Corporate Brand Promise Alignment
2016,
What Motivates Employees to Live up to Value Promises
2014,