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Staff Helena Liewendahl

Helena Liewendahl

Title
Non-permanent teacher, examiner
Mobile phone

+358 50 407 3543

Hanken room

F 2.19

Department

Marketing (Helsinki)

D.Sc. (Economics and Business Administration), Hanken School of Economics, Finland, 2014

23065 Service Development Project, Hki( - )
23066 Service Marketing, Hki( - )
Latest publications
Minna Pura, Helena Liewendahl2019,'Bottom-up branding of sustainable food',
Minna Pura, Helena Liewendahl, Marianne Fred2019,'Viltkött direkt från jägarna? Riistanlihaa suoraan metsästäjältä?',,
Helena Liewendahl, Minna Pura2019,'Sustainable Digital Food Trails',https://doi.org/10.7433/SRECP.EA.2019.12
Helena Liewendahl, Kristina Heinonen2019,'Frontline employees’ motivation to align with value propositions',Journal of Business & Industrial Marketing,vol. 35,no. 3,pp. 420-436.https://doi.org/10.1108/JBIM-02-2019-0084
Helena Liewendahl, Anne Rindell2016,'Employee Motivation for Corporate Brand Promise Alignment',
Helena Liewendahl2014,'What Motivates Employees to Live up to Value Promises',