Staff Helena Liewendahl

Helena Liewendahl

Title
Teacher (hourly paid)
Hanken room

F 2.19

Department

Open University (Helsinki)

Latest publications
Employee alignment with conscientious brand promises: Exploring participatory mechanisms of brand promise co-creation
2025,Journal of Brand Management,vol. 32,no. 6,pp. 545-561.
Service Design-inspired Internal Marketing for Employee Alignment with Promises
2024,
Co-worker oriented alignment with value propositions : The CO-VAL mode
2023,
Bottom-up branding of sustainable food
2019,
Viltkött direkt från jägarna? Riistanlihaa suoraan metsästäjältä?
2019,
Sustainable Digital Food Trails
2019,
Frontline employees’ motivation to align with value propositions
2019,Journal of Business & Industrial Marketing,vol. 35,no. 3,pp. 420-436.
Employee Motivation for Corporate Brand Promise Alignment
2016,
What Motivates Employees to Live up to Value Promises
2014,