Staff
Daniil Pokidko
Understanding (or misunderstanding) one's own likes and dislikes and their origins plays a powerful role within human life. The power of likes and dislikes pushes a person toward or against something. This power makes a person pursue some issues while abandoning the others. It is the same power that makes people persist in something despite the challenges and limitations they encounter or on the contrary, avoid doing something despite obvious benefits.
I dare to suggest that especially in the context of the entrepreneurship experience (whatever it may mean to each of us), the power of likes and dislikes may determine the effort invested in pursuing perceived opportunities and the dedication to this pursuit, regardless of the scarcity of resources.
My research and teaching activities are dedicated to learning about our own and others' likes and dislikes, their possible origins, and their influences on our aspirations, motivations and actions.
“I do not know what I may appear to the world, but to myself I seem to have been only like a boy playing on the seashore, and diverting myself in now and then finding a smoother pebble or a prettier shell than ordinary, whilst the great ocean of truth lay all undiscovered before me.”
— Isaac Newton (Said to have been uttered a“ little before he died.”)