Staff Annika Ravald

Annika Ravald

Title
Associate Professor
Mobile phone

+358 40 352 1755

Hanken room

240

Department

Marketing (Vaasa)

Doctor of Science (Economics and Business Administration), Business Economics, Hanken School of Economics, Finland, 2009

Selected publications
Annika Ravald, Fredrik Nordin2015,'Managing relationship gaps: A practitioner perspective',Journal of Business Research,vol. 69,no. 7,pp. 2490-2497.https://doi.org/10.1016/j.jbusres.2016.02.018
Annika Ravald, Danilo Brozovic, Fredrik Nordin2015,'Making sense of service dynamics: the honeybee metaphor',Journal of Services Marketing,vol. 29,no. 6/7,pp. 634-644.https://doi.org/10.1108/JSM-01-2015-0046
Annika Ravald, Peter Björk2015,'Small Firms - Born Service Logicians?',pp. 335-351.
Karolina Wägar, Annika Ravald, Inger Roos, Bo Edvardsson2012,'My Customers Are in My Blind Spot',Journal of Service Research,vol. 15,no. 2,pp. 150-165.https://doi.org/10.1177/1094670511435540
Christian Grönroos, Annika Ravald2011,'Service as business logic: implications for value creation and marketing',Journal of Service Management,vol. 22,pp. 5-22.https://doi.org/10.1108/09564231111106893
Annika Ravald2010,'The Customer's Process of Value Creation',Mercati e Competitività,vol. 1,no. 1,
Annika Ravald, Christian Grönroos1996,'The Value Concept and Relationship Marketing',European Journal of Marketing,vol. 30,no. 2,pp. 19-30.https://doi.org/10.1108/03090569610106626