Staff Mika Gabrielsson

Mika Gabrielsson

Title
Professor
Department

Marketing

Selected publications
Big data driven supply chains in SMEs
Journal of Small Business Management,
Navigating networks
International Business Review,vol. 35,no. 2,
Institutional Value-Based Selling (IVBS): Linking Value Quantification, Institutional Learning and  Commercialization in B2B Sustainability
Monetizing Sustainability in B2B: A Systematic Review
Transformation from interpersonal to interorganizational relationships
Industrial Marketing Management,vol. 134,pp. 27-48.
International network-oriented behavior as a strategic mechanism driving financial performance and the moderating role of absorptive capacity
Industrial Marketing Management,vol. 135,pp. 137-150.
AI in International Marketing
pp. 990-999.
Value chains, knowledge isolation, and performance in internationalizing SMEs
Industrial Marketing Management,vol. 134,pp. 106-117.
Introduction to the Minitrack on AI, Platforms, and Ecosystems in Digital Services
pp. 973-973.
Improvisation in internationalization decision-making
Journal of World Business,vol. 61,no. 3,