Staff Jori Grym

Jori Grym

Title

Affiliated Researcher

Email:

jori.grym@hanken.fi

Department

CERS - Center for Relationship Marketing and Service Management

With over 10 years of experience applying behavioral sciences to, for example, organizational strategy and administration, I understand the importance of operationalizing vision through customer-focused and service-oriented management. Mym research background in psychology, behavioral economics, and marketing theory enables me to develop actionable plans that transform ideals into realities.

Currently, I am focused on leveraging my expertise in ethical decision-making, moral psychology, and tax policy to implement artificial intelligence solutions that improve efficiency and effectiveness in tax administration. My research into tax morale and emerging technologies informs strategic recommendations on automating processes, enhancing taxpayer services, and promoting voluntary compliance.

In addition to leading cutting-edge AI adoption, I can apply my analytical skills and commitment to ethical, value-aligned goals to help organizations in any industry craft practical strategies. My ultimate aim is to enable leaders to achieve their objectives while positively impacting customers, employees, and society. With experience bridging theory and practice, I can help make your vision actionable.

To the research database

Languages

FinnishEnglish

Experience

Behavioral Strategist

Finnish Tax Administration: 2021 - Present, Helsinki, Uusimaa, Finland
- - The Executive and Legal Unit carries out top management tasks as well as prepares official decisions issued by the Director-General.The Executive and Legal Unit carries out top management tasks as well as prepares official decisions issued by the Director-General.
Behavioral Strategist

Project: Technical Assistance to Tanzania Revenue Authority to implement the 6th Corporate Plan: 2022 - Present, Dar es Salaam, Tanzania ·
- - TRA Tax Administration Twinning
    
    The Finnish Tax Administration (Vero) and the Tanzania Revenue Authority (TRA) have agreed on a joint development cooperation project for 2018-2025. Vero will offer technical assistance in order to strengthen domestic resource mobilization in Tanzania. Several experts from Vero will participate in the project by for example training the TRA staff in areas of tax compliance, internal auditing, taxpayer services and communication. The support is aligned with the goals of the TRA 5th Corporate Plan.
    The project is funded by the Finnish Ministry for Foreign Affairs and it contributes to Finland’s Tax and Development Action Programme.TRA Tax Administration Twinning The Finnish Tax Administration (Vero) and the Tanzania Revenue Authority (TRA) have agreed on a joint development cooperation project for 2018-2025. Vero will offer technical assistance in order to strengthen domestic resource mobilization in Tanzania. Several experts from Vero will participate in the project by for example training the TRA staff in areas of tax compliance, internal auditing, taxpayer services and communication. The support is aligned with the goals of the TRA 5th Corporate Plan. The project is funded by the Finnish Ministry for Foreign Affairs and it contributes to Finland’s Tax and Development Action Programme.
Finnish representative

OECD - Behavioral Insights community: 2021 - Present
- - Behavioural Insights (noun): An inductive approach to policy making that combines insights from psychology, cognitive science, and social science with empirically-tested results to discover how humans actually make choices.
    
    Since 2013, OECD has been at the forefront of supporting public institutions who are applying behavioural insights to improving public policy.Behavioural Insights (noun): An inductive approach to policy making that combines insights from psychology, cognitive science, and social science with empirically-tested results to discover how humans actually make choices. Since 2013, OECD has been at the forefront of supporting public institutions who are applying behavioural insights to improving public policy.
YLE TV science panelist: 2019 - Present
- - Science expert on Jälkikaronkka: a morning TV science panel that discusses topical science news.Science expert on Jälkikaronkka: a morning TV science panel that discusses topical science news.
Hanken Svenska handelshögskolan:
- Researcher: 2017 - Present, Helsinki, Finland
- Psychology Teacher: 2018 - Present, Helsinki, Finland
  - - This course focuses on internal and external concepts in consumer psychology. During the course, you will learn about current research on consumer behavior from a consumer psychology perspective. You will learn about consumer perceptions, how consumers are influenced by external factors, how companies use such influence to their advantage, and to analyze the ethicality of such influences. The course will go through the basic concepts from, for instance, social psychology, cognitive psychology, behavioral economics and evolutionary psychology,