Bachelor's studies in Marketing

What you will learn

Studying Marketing at Hanken means viewing marketing as a strategic process guiding and driving the entire business. Having Marketing as a major in the integrated Bachelor's and Master's programme gives you:

• Understanding of customers and markets: As a student, you will get an understanding of customers’ needs and behavior in various markets (e.g., consumer-focused, industrial, service-based etc.), of the strategic importance of marketing for companies, and of the societal importance of marketing.
• Foundational knowledge of marketing as a management philosophy: You will learn about the role of marketing as a tool for competing in markets, as a strategic way of thinking, and as a perspective to managing the organization.
• Knowledge of implementing different marketing actions: We equip you with research-based tools to analyze, plan, realize and evaluate key marketing actions, such as developing products and services, setting optimal prices, building sales and distribution channels, and planning advertising and promotion.
• Command and understanding of market research: You learn to produce, acquire and interpret information on markets, customers, and the operating environment with the help of market research.
• Possibility to specialize in a certain field: By choosing your elective courses, you can obtain specialized skills in different fields of marketing.

Available courses

The bachelor's level studies include courses on service management, advertising, marketing technologies, and B2B marketing. Additionally, students can participate in the Branding Project course, where they receive a branding assignment from L'Oréal and pitch their proposals to the company's management. Read more about the course here.

Examples of courses for the English bachelor's program are listed below